A high-performing discipline or team enables the revenue engine of a b-to-b organization to work more effectively and efficiently. Marketing, sales and product organizations must be highly functional when working independently but must also work together flawlessly to make the engine run faster and outperform the competition.
Directly observing the contribution of brand and communications to business outcomes is a significant challenge for most b-to-b organizations. As a result, brand and communications leaders often struggle to justify resources. Brand leaders need practical methods for making brand value visible while showing how brand contributes to high performance.
In this e-book, you will gain insights into the characteristics of high-performing brands and what sets them apart from the rest. You will also receive guidelines for increasing brand visibility as well as best practices for brand measurement and tracking.
