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Alignment of the Revenue Engine around Technology

October 31, 2019

The drive for growth never ceases for B2B organizations. More than ever, technology is at the center of enabling that progress. Gone are the days, however, when a disparate, disconnected set of platforms strewn across sales, marketing and product was enough to effectively serve the organization.

An aligned revenue engine mandates an aligned technology stack, and while that requires operations professionals to adopt a new approach to technology management, it also puts them in the driver’s seat for delivering growth.

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