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Account-Based Marketing: The Keys to High Performance

July 2, 2019

Account-based marketing (ABM) continues to attract investment as a result of the impact some companies are seeing, but there are significant gaps between high performers and low performers – with some companies bypassing best practices altogether.

Best-in-class ABM requires leadership support, functional ownership, a high degree of commitment, account insights, superior execution and consistent measurement.

In this e-book, you will gain key insights into how high-performing ABM teams are resourcing their programs, executing and measuring differently to set them apart from their peers.

Trends in Sales Structure
Trends in Sales Structure

Learn about the five trends in organizational design that will help sales leaders enable their team to sell...

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Brand and Communications: The Keys to High Performance
Brand and Communications: The Keys to High Performance

In this e-book, you will gain insights into the characteristics of high-performing brands and what sets the...