E-Book Resources for Sales, Marketing and Product Leaders

Our e-books provide sales, marketing and product leaders with the latest research insights, data and content related to their role.

  • Global Campaign Strategy and Execution

    Global Campaign Strategy and Execution

    In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.

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  • Alignment of the Revenue Engine around Technology

    Alignment of the Revenue Engine around Technology

    Optimize and align your organization's B2B technology stack to drive transformational growth.

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  • Align to Win: The Rise Revenue Operations

    Align to Win: The Rise Revenue Operations

    Explore key findings of the 2019 SiriusDecisions State of Revenue Operations Study to see how functions are changing and how companies are becoming more aligned in the age of the customer.

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  • Trends in Sales Structure

    Trends in Sales Structure

    Learn about the five trends in organizational design that will help sales leaders enable their team to sell in a way that matches how buyers want to buy while increasing efficiency.

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  • Account-Based Marketing: The Keys to High Performance

    Account-Based Marketing: The Keys to High Performance

    In this e-book, you will gain key insights into how high-performing ABM teams are resourcing their programs, executing and measuring differently to set them apart from their peers.

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  • Brand and Communications: The Keys to High Performance

    Brand and Communications: The Keys to High Performance

    In this e-book, you will gain insights into the characteristics of high-performing brands and what sets them apart from the rest.

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  • Channel Marketing: The Keys to High Performance

    Channel Marketing: The Keys to High Performance

    In this e-book, you will gain key insights into how high-performing channel marketing leaders are resourcing their channel marketing organization and planning and executing programs.

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  • Content Strategy and Operations: The Keys to High Performance

    Content Strategy and Operations: The Keys to High Performance

    In this e-book, we discuss how effective content operations fuels audience-centricity – a must for establishing the competitive value of content in b-to-b marketing.

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  • Customer Engagement: The Keys to High Performance

    Customer Engagement: The Keys to High Performance

    In this e-book, you will gain an understanding of the attributes of high-performing customer engagement teams and how they relate to the key priorities of customer engagement leaders.

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  • Demand Marketing: The Keys to High Performance

    Demand Marketing: The Keys to High Performance

    In this e-book, you will gain insight into the characteristics of high-performing demand marketing organizations. You will also gain an understanding of the drivers behind high performers’ success.

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  • Emerging-Growth Marketing Leaders: The Keys to High Performance

    Emerging-Growth Marketing Leaders: The Keys to High Performance

    In this e-book, you will gain insights into the characteristics of high-growth marketing organizations and what sets them apart from their peers.

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  • Large-Enterprise Marketing Leaders: The Keys to High Performance

    Large-Enterprise Marketing Leaders: The Keys to High Performance

    In this e-book, you will gain insight into the traits of high-performing marketing organizations and which areas they are investing in to promote growth and enable marketing to achieve its priorities.

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  • Marketing Operations: The Keys to High Performance

    Marketing Operations: The Keys to High Performance

    In this e-book, you will gain key insights into how high-performing organizations are strategically investing in marketing operations to set them apart from their peers.

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  • Portfolio Marketing: The Keys to High Performance

    Portfolio Marketing: The Keys to High Performance

    In this e-book, you will gain an understanding of the attributes of high-performing portfolio marketing teams and how they relate to the key priorities of portfolio marketing leaders.

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  • Product Management: The Keys to High Performance

    Product Management: The Keys to High Performance

    In this e-book, you will gain insight into the factors that drive product management success and the best practices that support a culture of product management excellence in a b-to-b organization.

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  • Resourcing Technology: The Keys to High Performance

    Resourcing Technology: The Keys to High Performance

    In this e-book, you will gain insight into the business-driven technology decision-making process as well as strategies that are heavily dependent on technology.

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  • Sales: The Keys to High Performance

    Sales: The Keys to High Performance

    In this e-book, you will gain data-driven insights into what high performance looks like for the sales function and an understanding of operating standards known to deliver higher performance.

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  • Sales Enablement: The Keys to High Performance

    Sales Enablement: The Keys to High Performance

    Explore data-driven insights on the keys to high performance for the sales enablement function.

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  • Sales Operations: The Keys to High Performance

    Sales Operations: The Keys to High Performance

    Explore data-driven insights on the keys to high performance for the sales operations function.

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  • Healthcare Spotlight: Driving Results with Innovative Marketing, Sales and Product Strategies

    Healthcare Spotlight: Driving Results with Innovative Marketing, Sales and Product Strategies

    Improve growth and efficiency in today's challenging healthcare environment through customer-focused marketing, tightly aligned to sales and product.

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