E-Book Resources for Sales, Marketing and Product Leaders

Our e-books provide sales, marketing and product leaders with the latest research insights, data and content related to their role.

  • Sales Operations: The Keys to High Performance

    Sales Operations: The Keys to High Performance

    Explore data-driven insights on the keys to high performance for the sales operations function.

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  • Account-Based Marketing: The Keys to High Performance

    Account-Based Marketing: The Keys to High Performance

    In this e-book, you will gain key insights into how high-performing ABM teams are resourcing their programs, executing and measuring differently to set them apart from their peers.

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  • Brand and Communications: The Keys to High Performance

    Brand and Communications: The Keys to High Performance

    In this e-book, you will gain insights into the characteristics of high-performing brands and what sets them apart from the rest.

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  • Channel Marketing: The Keys to High Performance

    Channel Marketing: The Keys to High Performance

    In this e-book, you will gain key insights into how high-performing channel marketing leaders are resourcing their channel marketing organization and planning and executing programs.

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  • Content Strategy and Operations: The Keys to High Performance

    Content Strategy and Operations: The Keys to High Performance

    In this e-book, we discuss how effective content operations fuels audience-centricity – a must for establishing the competitive value of content in b-to-b marketing.

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  • Customer Engagement: The Keys to High Performance

    Customer Engagement: The Keys to High Performance

    In this e-book, you will gain an understanding of the attributes of high-performing customer engagement teams and how they relate to the key priorities of customer engagement leaders.

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  • Demand Marketing: The Keys to High Performance

    Demand Marketing: The Keys to High Performance

    In this e-book, you will gain insight into the characteristics of high-performing demand marketing organizations. You will also gain an understanding of the drivers behind high performers’ success.

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  • Emerging-Growth Marketing Leaders: The Keys to High Performance

    Emerging-Growth Marketing Leaders: The Keys to High Performance

    In this e-book, you will gain insights into the characteristics of high-growth marketing organizations and what sets them apart from their peers.

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  • Large-Enterprise Marketing Leaders: The Keys to High Performance

    Large-Enterprise Marketing Leaders: The Keys to High Performance

    In this e-book, you will gain insight into the traits of high-performing marketing organizations and which areas they are investing in to promote growth and enable marketing to achieve its priorities.

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  • Marketing Operations: The Keys to High Performance

    Marketing Operations: The Keys to High Performance

    In this e-book, you will gain key insights into how high-performing organizations are strategically investing in marketing operations to set them apart from their peers.

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  • Portfolio Marketing: The Keys to High Performance

    Portfolio Marketing: The Keys to High Performance

    In this e-book, you will gain an understanding of the attributes of high-performing portfolio marketing teams and how they relate to the key priorities of portfolio marketing leaders.

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  • Product Management: The Keys to High Performance

    Product Management: The Keys to High Performance

    In this e-book, you will gain insight into the factors that drive product management success and the best practices that support a culture of product management excellence in a b-to-b organization.

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  • Resourcing Technology: The Keys to High Performance

    Resourcing Technology: The Keys to High Performance

    In this e-book, you will gain insight into the business-driven technology decision-making process as well as strategies that are heavily dependent on technology.

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  • Sales: The Keys to High Performance

    Sales: The Keys to High Performance

    In this e-book, you will gain data-driven insights into what high performance looks like for the sales function and an understanding of operating standards known to deliver higher performance.

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  • Healthcare Spotlight: Driving Results with Innovative Marketing, Sales and Product Strategies

    Healthcare Spotlight: Driving Results with Innovative Marketing, Sales and Product Strategies

    Improve growth and efficiency in today's challenging healthcare environment through customer-focused marketing, tightly aligned to sales and product.

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  • Moving from Product to Solution Innovation E-Book

    Moving from Product to Solution Innovation E-Book

    Align and adjust your go-to-market strategy to transform from to a solution perspective.

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  • Managing Change in an On-Premises and SaaS World

    Managing Change in an On-Premises and SaaS World

    Learn more about transitioning from on-premises to SaaS and considerations for all functions in the revenue engine – sales, marketing and product.

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  • Building an Inspiring Brand Through Customer (And Employee) Experience

    Building an Inspiring Brand Through Customer (And Employee) Experience

    In this e-book, we explain how to deliver an inspiring customer experience by identifying best practices for brand, employee and customer engagement initiatives.

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  • Foundations of Account-Based Marketing Success

    Foundations of Account-Based Marketing Success

    This e-book demonstrates the key ingredients for ABM success.

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  • Product Management Excellence E-Book

    Product Management Excellence E-Book

    Learn how to improve your product management organization and implement a culture of product management excellence.

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