Demand marketing leaders design, build and execute demand creation programs that enable buyers throughout their decisionmaking process. The SiriusDecisions Program Pendulum is a methodology that empowers leaders to accomplish these goals through the creation of marketing programs that consistently drive business results. The framework brings order to the process of developing marketing programs and generates insights that conserve program momentum.
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The SiriusDecisions Rearchitected Demand Waterfall®
Adopt SiriusDecisions best-in-class framework for a systematic, organized approach to lead management.
Other content in this Stream
Demand Marketing: Planning Guide 2020
In this guide, we describe six planning assumptions that demand leaders should incorporate into their planning for 2020.
Resourcing Technology: The Keys to High Performance
In this e-book, you will gain insight into the business-driven technology decision-making process as well as strategies that are heavily dependent on technology.
Demand Marketing: The Keys to High Performance
In this e-book, you will gain insight into the characteristics of high-performing demand marketing organizations. You will also gain an understanding of the drivers behind high performers’ success.
Demand Marketing: Planning 2020 Webcast Replay
In this webcast replay, we describe six opportunities that demand marketing leaders should consider when planning how to enhance their support of the buyer’s journey in 2020.
The SiriusDecisions Campaign Framework
Enhance your relevance and strategic alignment, and improve your execution efficiency with our best-in-class framework.
GE Healthcare Increases Qualified Leads by Implementing Stronger Lead Management and Scoring Process
Hear how by working with SiriusDecisions, GE Healthcare was able to implement a stronger lead management and scoring process.
2018 State of B2B Tech Investment: What Companies Need to Know Now
In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.
Imprivata Implements the Demand Unit Waterfall to Gain Visibility into Opportunity Stage Movement and Velocity
Read about how Imprivata's exceptional work implementing the Demand Unit Waterfall helped them win a Program of the Year Award.
Living With Data Privacy Compliance
Read this e-book to learn how to drive compliance with technology.
SiriusFoundations: Demand Marketing Webcast Replay
Foundations represents the cornerstones of our research and advisory services, proven to help our clients achieve high performance and intelligent growth.
Building the (Artificially) Intelligent Revenue Engine Webcast Replay
B-to-b is quickly approaching an inflection point, at which organizations who have failed to integrate “artificial smartness” into the fabric of their revenue engine will begin to fall behind.
The SiriusDecisions Demand Unit Waterfall™
Learn about the newest member of the Demand Waterfall family and how it can help b-to-b companies drive demand and revenue creation performance optimization throughout their organization.
Stronger Together: Aligning Sales and Marketing Planning
We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.
Agile Demand Marketing: Are you Building a Bridge or Crossing a River Webcast Replay
In this webinar we will outline some of the key components of the Agile Scrum methodology and how they can be used together to help demand marketing teams overcome three of their most common problems
Digital Transformation: Not Just a Buzzword
Learn how to assess and develop a digital transformation project plan based on our new SiriusDecisions Transformation Model.
B2B Demand Marketing by the Numbers Webcast Replay
In this webcast replay we discuss and dispel some of the popular "Myths" of B2B Demand Marketing.
Demand Creation Infrastructure: A Capabilities-Driven View of the Stack that Drives Growth Webcast Replay
Understand the core and extended capabilities that technology can deliver to support demand creation business priorities.
Activating Persona and Buyer Insights for European Demand Creation
In this webcast replay we explore how buyer insights inform the design and activation of demand programs and how to align the sales process to the buying decision process.
Seven Ways to Rock Demand Creation with Artificial Intelligence
Artificial intelligence (AI) is topping the charts as a hot topic for this year, and its fan base is growing. Embedded in the sales and marketing technology stack, the AI capability is...
Activating Persona and Buyer Insights for Demand Creation Webcast Replay