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The SiriusDecisions Program Pendulum Framework

September 1, 2016

Demand marketing leaders design, build and execute demand creation programs that enable buyers throughout their decisionmaking process. The SiriusDecisions Program Pendulum is a methodology that empowers leaders to accomplish these goals through the creation of marketing programs that consistently drive business results. The framework brings order to the process of developing marketing programs and generates insights that conserve program momentum.

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The SiriusDecisions Rearchitected Demand Waterfall®
The SiriusDecisions Rearchitected Demand Waterfall®

Adopt SiriusDecisions best-in-class framework for a systematic, organized approach to lead management.

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Top Priorities for Demand Marketing Strategies
Top Priorities for Demand Marketing Strategies

Ensure you're focused on the right areas for demand marketing success as explained by Vice President and Gr...