Planning Assumptions for 2018: Demand Creation Webcast Replay

October 19, 2017

To continue achieving demand growth objectives, demand marketers can never be satisfied with the status quo. They need to keep innovating and developing new capabilities personally and across the demand creation function.

In this replay, I describe four trends that will impact demand marketing leaders in 2018.

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The SiriusDecisions Demand Waterfall® Overview
The SiriusDecisions Demand Waterfall® Overview

Best-in-class demand marketing leaders build and optimize aligned demand management processes to increase m...

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The Demand Unit Waterfall Webcast Replay
The Demand Unit Waterfall Webcast Replay

Take a deep dive into our newest generation of the Demand Waterfall.