It Was Never About Leads: Why Adapting to Buying Groups Is a Must

Explore key findings of the 2019 SiriusDecisions State of Revenue Operations Study to see how functions are changing and how companies are becoming more aligned in the age of the customer.

Best-in-class demand marketing leaders build and optimize aligned demand management processes to increase marketing’s contribution to pipeline and growth.

In this guide, we describe six planning assumptions that demand leaders should incorporate into their planning for 2020.

In this e-book, you will gain insight into the business-driven technology decision-making process as well as strategies that are heavily dependent on technology.

In this e-book, you will gain insight into the characteristics of high-performing demand marketing organizations. You will also gain an understanding of the drivers behind high performers’ success.

Enhance your relevance and strategic alignment, and improve your execution efficiency with our best-in-class framework.

Hear how by working with SiriusDecisions, GE Healthcare was able to implement a stronger lead management and scoring process.

In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.

Read about how Imprivata's exceptional work implementing the Demand Unit Waterfall helped them win a Program of the Year Award.

Read this e-book to learn how to drive compliance with technology.

Learn about the newest member of the Demand Waterfall family and how it can help b-to-b companies drive demand and revenue creation performance optimization throughout their organization.

We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.