Home » Resources for the Demand Marketing Leader » It Was Never About Leads: Why Adapting to Buying Groups Is a Must

× Share this Presentation

Facebook
Twitter
Email
LinkedIn

Download Now

First Name

Last Name

Email Address

Business Phone

Job Title

Industry

Company Name

Company Address

City - optional

State - optional

Zip/Postal Code - optional

Country

By checking this box, you agree to receive survey invitations and marketing communications.

Thank you!

Error - something went wrong!

It Was Never About Leads: Why Adapting to Buying Groups Is a Must

May 26, 2020

Share this Flipbook
Facebook
Twitter
Email
LinkedIn

Forrester’s SiriusDecisions Demand Unit Waterfall™ provides a structured process for engaging, tracking, and winning opportunities linked to buying groups. Download our guide to learn:

How B2B buying has evolved — and why a buying-groups orientation is critical to sales success.
How to use the Demand Unit Waterfall to align marketing and sales efforts, from identifying to closing opportunities.
How to adapt the framework to your organization’s processes and technology capabilities.
What it takes to drive continuous improvement in the demand management process.

No Previous Flipbooks

Next Item

Align to Win: The Rise Revenue Operations

Explore key findings of the 2019 SiriusDecisions State of Revenue Operations Study to see how functions are...

Other content in this Stream

Align to Win: The Rise Revenue Operations

Explore key findings of the 2019 SiriusDecisions State of Revenue Operations Study to see how functions are changing and how companies are becoming more aligned in the age of the customer.

When Tele and Sales Start Low, Revenue Engine Performance Goes High

Individuals within your organization’s prospect accounts are already acting as a group. In his latest blog post for SiriusDecisions, Kerry Cunningham advises how to use the Demand Unit Waterfall™...

Learn More

Demand Marketing: Planning Guide 2020

In this guide, we describe six planning assumptions that demand leaders should incorporate into their planning for 2020.

40 Percent of Budget and What Do I Get: Event Success in the Digital Age Webcast Replay

In this webinar replay, we provide a structure for reporting on in-person events and offer examples of metrics that marketers can use to gauge event success.

Learn More

Healthcare Spotlight: Demand Marketing

One of the key areas progressive healthcare marketing leaders are deploying to reposition the new “high-performance marketing” in their organization is effective demand marketing to help grow the...

Learn More

Resourcing Technology: The Keys to High Performance

In this e-book, you will gain insight into the business-driven technology decision-making process as well as strategies that are heavily dependent on technology.

Demand Marketing: The Keys to High Performance

In this e-book, you will gain insight into the characteristics of high-performing demand marketing organizations. You will also gain an understanding of the drivers behind high performers’ success.

Demand Marketing Programs of the Year: 2019 Webcast Replay

In this webcast replay, you'll hear directly from your peer on their best practices and applications as well as insight into what success looks like and what it takes to achieve it.

Learn More

Say Goodbye to (Predefined) Nurture and Unlock Your Demand Potential

In their heyday, predefined nurtures were groundbreaking. They enabled marketers to send out automated emails and define different plans of action depending on how buyers responded. Early nurtures...

Learn More

Demand Marketing: Planning 2020 Webcast Replay

In this webcast replay, we describe six opportunities that demand marketing leaders should consider when planning how to enhance their support of the buyer’s journey in 2020.

Learn More

The SiriusDecisions Campaign Framework

Enhance your relevance and strategic alignment, and improve your execution efficiency with our best-in-class framework.

GE Healthcare Increases Qualified Leads by Implementing Stronger Lead Management and Scoring Process

Hear how by working with SiriusDecisions, GE Healthcare was able to implement a stronger lead management and scoring process.

2018 State of B2B Tech Investment: What Companies Need to Know Now

In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.

Imprivata Implements the Demand Unit Waterfall to Gain Visibility into Opportunity Stage Movement and Velocity

Read about how Imprivata's exceptional work implementing the Demand Unit Waterfall helped them win a Program of the Year Award.

Living With Data Privacy Compliance

Read this e-book to learn how to drive compliance with technology.

SiriusFoundations: Demand Marketing Webcast Replay

Foundations represents the cornerstones of our research and advisory services, proven to help our clients achieve high performance and intelligent growth.

Learn More

Building the (Artificially) Intelligent Revenue Engine Webcast Replay

B-to-b is quickly approaching an inflection point, at which organizations who have failed to integrate “artificial smartness” into the fabric of their revenue engine will begin to fall behind.

Learn More

The SiriusDecisions Demand Unit Waterfall™

Learn about the newest member of the Demand Waterfall family and how it can help b-to-b companies drive demand and revenue creation performance optimization throughout their organization.

Stronger Together: Aligning Sales and Marketing Planning

We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.

Agile Demand Marketing: Are you Building a Bridge or Crossing a River Webcast Replay

In this webinar we will outline some of the key components of the Agile Scrum methodology and how they can be used together to help demand marketing teams overcome three of their most common problems

Learn More

Return to Home