Forrester’s SiriusDecisions Demand Unit Waterfall™ provides a structured process for engaging, tracking, and winning opportunities linked to buying groups. Download our guide to learn:
- How B2B buying has evolved — and why a buying-groups orientation is critical to sales success.
- How to use the Demand Unit Waterfall to align marketing and sales efforts, from identifying to closing opportunities.
- How to adapt the framework to your organization’s processes and technology capabilities.
- What it takes to drive continuous improvement in the demand management process.
