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The SiriusDecisions Demand Unit Waterfall™

May 16, 2017

Best-in-class demand marketing leaders build and optimize aligned demand management processes to increase marketing’s contribution to pipeline and growth. The SiriusDecisions Demand Unit Waterfall has evolved to better support leaders in their efforts by focusing on buying groups, their needs, and solution match and providing a framework for understanding how effective an organization is at identifying, attracting, engaging and qualifying that demand.

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Stronger Together: Aligning Sales and Marketing Planning
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