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The SiriusDecisions Demand Unit WaterfallTM

May 16, 2017

Best-in-class demand marketing leaders build and optimize aligned demand management processes to increase marketing’s contribution to pipeline and growth. The SiriusDecisions Demand Unit Waterfall has evolved to better support leaders in their efforts by focusing on buying groups, their needs, and solution match and providing a framework for understanding how effective an organization is at identifying, attracting, engaging and qualifying that demand.

Previous Article
Planning Assumptions for 2018: Demand Creation Webcast Replay
Planning Assumptions for 2018: Demand Creation Webcast Replay

In this replay, Isabel describes four trends that will impact demand marketing leaders in 2018.

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The Demand Unit Waterfall Webcast Replay
The Demand Unit Waterfall Webcast Replay

Take a deep dive into our newest generation of the Demand Waterfall.