Hundreds of companies have adopted the SiriusDecisions Demand Waterfall® as the standard for measuring and optimizing demand creation efforts. Updated in 2012, the enhanced version of the waterfall now accounts for demand sourced from both marketing and sales, and showcases the important roles that teleprospecting and inbound marketing play in demand creation.
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GE Healthcare Increases Qualified Leads by Implementing Stronger Lead Management and Scoring Process
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2018 State of B-to-B Tech Investment: What Companies Need to Know Now
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The SiriusDecisions Demand Unit Waterfall™
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Emergence of Revenue Operations Webcast Replay
Senior business leaders who wish to drive revenue and growth must prioritize close alignment between sales and marketing.
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Agile Demand Marketing: Are you Building a Bridge or Crossing a River Webcast Replay
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In this webcast replay we discuss and dispel some of the popular "Myths" of B2B Demand Marketing.
2019 Demand Creation Planning Assumptions Webcast Replay
In this replay, we describe four planning assumptions that demand leaders should incorporate into their planning for 2019.
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Understand the core and extended capabilities that technology can deliver to support demand creation business priorities.
What’s New With Social Media Technology?
Not to date myself, but I remember a time in marketing when social media management technologies did not exist. But then a glorious thing happened – and some smart marketers thought that there...
Activating Persona and Buyer Insights for European Demand Creation
In this webcast replay we explore how buyer insights inform the design and activation of demand programs and how to align the sales process to the buying decision process.
Seven Ways to Rock Demand Creation with Artificial Intelligence
Artificial intelligence (AI) is topping the charts as a hot topic for this year, and its fan base is growing. Embedded in the sales and marketing technology stack, the AI capability is...
Activating Persona and Buyer Insights for Demand Creation Webcast Replay
Many b-to-b organizations are adopting a persona-based approach to marketing and sales to achieve audience-centricity.
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