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The SiriusDecisions Rearchitected Demand Waterfall®

March 2, 2016

Hundreds of companies have adopted the SiriusDecisions Demand Waterfall® as the standard for measuring and optimizing demand creation efforts. Updated in 2012, the enhanced version of the waterfall now accounts for demand sourced from both marketing and sales, and showcases the important roles that teleprospecting and inbound marketing play in demand creation.

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Data Privacy and Preference Management Webcast Replay
Data Privacy and Preference Management Webcast Replay

View our OnDemand webcast covering data privacy and preference management.

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The SiriusDecisions Program Pendulum Framework
The SiriusDecisions Program Pendulum Framework

Leverage our best-in-class framework to drive business results in a consistent, repeatable manner.