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The SiriusDecisions Rearchitected Demand Waterfall®

March 2, 2016

Hundreds of companies have adopted the SiriusDecisions Demand Waterfall® as the standard for measuring and optimizing demand creation efforts. Updated in 2012, the enhanced version of the waterfall now accounts for demand sourced from both marketing and sales, and showcases the important roles that teleprospecting and inbound marketing play in demand creation.

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Journey with Cisco as we learn the processes and best practices they used to develop a scalable marketing i...

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Has Your Demand Waterfall Gone Green?
Has Your Demand Waterfall Gone Green?

Adopt a responsible "go green" mindset in your Demand Waterfall.