Best-in-class demand marketing leaders build and optimize aligned demand management processes to increase marketing’s contribution to pipeline and growth. The Demand Waterfall V.1, commonly referred to as the original demand waterfall, is designed to support a shared view between marketing and sales of the health of an organization’s new-business-related activities. Much of the success or failure of a function’s contribution to the organization can be boiled down to a handful of demand creation-related metrics.
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Digital Advertising and B-to-B Demand Creation Webcast Replay
In this replay, we present highlights on spending and adoption across the digital advertising mix, includin...
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GE Healthcare Increases Qualified Leads by Implementing Stronger Lead Management and Scoring Process
Hear how by working with SiriusDecisions, GE Healthcare was able to implement a stronger lead management and scoring process.
2018 State of B-to-B Tech Investment: What Companies Need to Know Now
In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.
Imprivata Implements the Demand Unit Waterfall to Gain Visibility into Opportunity Stage Movement and Velocity
Read about how Imprivata's exceptional work implementing the Demand Unit Waterfall helped them win a Program of the Year Award.
Demand Creation Planning Assumptions Guide 2019
In this guide, we describe four planning assumptions that demand leaders should incorporate into their planning for 2019.
Living With Data Privacy Compliance
Read this e-book to learn how to drive compliance with technology.
The SiriusDecisions Demand Unit Waterfall™
Learn about the newest member of the Demand Waterfall family and how it can help b-to-b companies drive demand and revenue creation performance optimization throughout their organization.
Emergence of Revenue Operations Webcast Replay
Senior business leaders who wish to drive revenue and growth must prioritize close alignment between sales and marketing.
Stronger Together: Aligning Sales and Marketing Planning
We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.
Digital Transformation: Not Just a Buzzword
Learn how to assess and develop a digital transformation project plan based on our new SiriusDecisions Transformation Model.
2019 Demand Creation Planning Assumptions Webcast Replay
In this replay, we describe four planning assumptions that demand leaders should incorporate into their planning for 2019.
What’s New With Social Media Technology?
Not to date myself, but I remember a time in marketing when social media management technologies did not exist. But then a glorious thing happened – and some smart marketers thought that there...
Seven Ways to Rock Demand Creation with Artificial Intelligence
Artificial intelligence (AI) is topping the charts as a hot topic for this year, and its fan base is growing. Embedded in the sales and marketing technology stack, the AI capability is...
Activating Persona and Buyer Insights for Demand Creation Webcast Replay
Many b-to-b organizations are adopting a persona-based approach to marketing and sales to achieve audience-centricity.
Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family
Read this e-book to learn about each member of the Demand Waterfall family and implementation considerations for building a best-in-class demand management process.
Top 10 Considerations to Set Up Your Demand Unit Waterfall™
When it comes to setting up the SiriusDecisions Demand Unit Waterfall™, most organizations want a set of instructions or, at the very least, a list of items needed to complete the setup. Based on...
Four Golf Shots, Four Approaches to Demand Creation and Engagement
Just as no golfer turns up to the tee with a blindfold and smashes the ball in any direction, all marketers aim to address potential new buyers and existing customers with focused and relevant...
Defining Digital Transformation
Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Transformation: What Does It Mean and What Must B-to-B Leaders Do to Make It Successful?” In...
Global Campaign Strategy and Execution
In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.
The Seven Steps of Campaign Implementation
The SiriusDecisions Campaign Framework provides a strategic approach to address customer needs and distinct market segments. Successful implementation requires alignment to business objectives...
Customer Engagement Infrastructure: A Capabilities-Driven View of the Stack That Drives Growth Webcast Replay