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The SiriusDecisions Demand Waterfall® Overview

March 5, 2018

Best-in-class demand marketing leaders build and optimize aligned demand management processes to increase marketing’s contribution to pipeline and growth. The Demand Waterfall V.1, commonly referred to as the original demand waterfall, is designed to support a shared view between marketing and sales of the health of an organization’s new-business-related activities. Much of the success or failure of a function’s contribution to the organization can be boiled down to a handful of demand creation-related metrics.

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Digital Marketing Transformation: Charting a Digital Roadmap
Digital Marketing Transformation: Charting a Digital Roadmap

Learn more about the optimal digital strategy and approach for your organization, depending on a number of ...

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Planning Assumptions for 2018: Demand Creation Webcast Replay
Planning Assumptions for 2018: Demand Creation Webcast Replay

In this replay, Isabel describes four trends that will impact demand marketing leaders in 2018.