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The SiriusDecisions Demand Waterfall® Overview

March 5, 2018

Best-in-class demand marketing leaders build and optimize aligned demand management processes to increase marketing’s contribution to pipeline and growth. The Demand Waterfall V.1, commonly referred to as the original demand waterfall, is designed to support a shared view between marketing and sales of the health of an organization’s new-business-related activities. Much of the success or failure of a function’s contribution to the organization can be boiled down to a handful of demand creation-related metrics.

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Digital Advertising and B-to-B Demand Creation Webcast Replay
Digital Advertising and B-to-B Demand Creation Webcast Replay

In this replay, we present highlights on spending and adoption across the digital advertising mix, includin...

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Planning Assumptions for 2018: Demand Creation Webcast Replay
Planning Assumptions for 2018: Demand Creation Webcast Replay

In this replay, Isabel describes four trends that will impact demand marketing leaders in 2018.