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The SiriusDecisions Demand Waterfall® Overview

March 5, 2018

Best-in-class demand marketing leaders build and optimize aligned demand management processes to increase marketing’s contribution to pipeline and growth. The Demand Waterfall V.1, commonly referred to as the original demand waterfall, is designed to support a shared view between marketing and sales of the health of an organization’s new-business-related activities. Much of the success or failure of a function’s contribution to the organization can be boiled down to a handful of demand creation-related metrics.

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Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family
Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family

Read this e-book to learn about each member of the Demand Waterfall family and implementation consideration...

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2018 Planning Guide for Sales, Marketing and Product Leaders
2018 Planning Guide for Sales, Marketing and Product Leaders

Set appropriate goals and jump-start your annual planning for 2018. Download the Planning Guide e-book to ...