B-to-b demand marketers have significant opportunities to pivot in 2020 because of the many demand processes, technology and strategies now available that either did not exist before or were impractical to implement. These opportunities include changing their focus from individual leads to buying groups, shifting from tactic-based to goal-driven planning, and moving from linear nurture flows to dynamic interactions.
In this webcast replay, we describe six opportunities that demand marketing leaders should consider when planning how to enhance their support of the buyer’s journey in 2020.
We will also share a preview of our new SiriusDecisions B2B Marketing Certification Program. This program is designed for today’s B2B marketing professionals to elevate proficiency in marketing best practices and lay the foundation for best-in-class strategies that will drive organizational growth.
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