Data Privacy and Preference Management Webcast Replay

June 7, 2017

As marketers and sales reps, we are all reliant on accurate data to drive better demand generation performance. We also know that if we want to continue driving growth, we must shift our focus onto winning and retaining prospect opt-ins with every interaction. As our engagement with prospects and customers develops, one aspect that requires renewed evaluation is the deployment and benefits of modern preference management.

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European General Data Protection Regulation (GDPR) for B2B Sales and Marketing Leaders E-Book
European General Data Protection Regulation (GDPR) for B2B Sales and Marketing Leaders E-Book

Define, design and implement a global data privacy strategy.

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The SiriusDecisions Rearchitected Demand Waterfall®
The SiriusDecisions Rearchitected Demand Waterfall®

Adopt SiriusDecisions best-in-class framework for a systematic, organized approach to lead management.

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