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The SiriusDecisions Campaign Framework

March 2, 2016

Enhance your buyer relevance and strategic alignment and improve your execution efficiency with our best-in-class framework

Utilize the SiriusDecisions Campaign Framework as a best practice approach for shifting the focus from products to buyer needs, more efficiently developing and using marketing content, and eliminating marketing waste in favor of more effective campaigns.

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The Revenue Stream: Completing the Demand Waterfall Webcast Replay
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The SiriusDecisions Campaign Framework Webcast Replay
The SiriusDecisions Campaign Framework Webcast Replay

Discover why current campaign wisdom is flawed and view our best-in-class framework for developing a next-g...