The SiriusDecisions Campaign Framework

March 2, 2016

B-to-b organizations consume countless resources planning and executing misaligned marketing tactics. Oftentimes, these tactics don’t reach the right people at the right time, overlap with each other or with sales engagement, and fail to efficiently leverage common resources. An integrated campaign framework can help an organization plan for a desired outcome and efficiently execute coordinated marketing programs to meet those expectations. The SiriusDecisions Campaign Framework provides an integrated structure with aligned program families and supporting processes to enable marketers to take a strategic approach to achieving their campaign goals.

Previous Article
Demand Marketing: Planning 2020 Webcast Replay
Demand Marketing: Planning 2020 Webcast Replay

In this webcast replay, we describe six opportunities that demand marketing leaders should consider when pl...

Next Item
GE Healthcare Increases Qualified Leads by Implementing Stronger Lead Management and Scoring Process
GE Healthcare Increases Qualified Leads by Implementing Stronger Lead Management and Scoring Process

Hear how by working with SiriusDecisions, GE Healthcare was able to implement a stronger lead management an...