Resources for the Demand Marketing Leader

Demand marketing leaders tap into our disciplined methodology for creating better program results. They access the engine we’ve developed to manage leads and gauge progress, follow our detailed regimen for assessing digital tools and capabilities, and gain an understanding of the component parts within their organization that contribute to successful results. Explore content for this role below.

  • Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family

    Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family

    Read this e-book to learn about each member of the Demand Waterfall family and implementation considerations for building a best-in-class demand management process.

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  • The SiriusDecisions Demand Waterfall® Overview

    The SiriusDecisions Demand Waterfall® Overview

    Best-in-class demand marketing leaders build and optimize aligned demand management processes to increase marketing’s contribution to pipeline and growth.

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  • 2018 Planning Guide for Sales, Marketing and Product Leaders

    2018 Planning Guide for Sales, Marketing and Product Leaders

    Set appropriate goals and jump-start your annual planning for 2018. Download the Planning Guide e-book to learn how to set appropriate growth goals and ensure you have the right resources in place.

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  • Demand Creation Planning Assumptions Guide

    Demand Creation Planning Assumptions Guide

    Discover the latest trends in b-to-b demand creation to support your annual-planning and goal-setting efforts.

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  • Digital Marketing Transformation: Charting a Digital Roadmap

    Digital Marketing Transformation: Charting a Digital Roadmap

    Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.

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  • Digital Advertising and B-to-B Demand Creation Webcast Replay

    Digital Advertising and B-to-B Demand Creation Webcast Replay

    In this replay, we present highlights on spending and adoption across the digital advertising mix, including display, social, search and mobile.

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  • Planning Assumptions for 2018: Demand Creation Webcast Replay

    Planning Assumptions for 2018: Demand Creation Webcast Replay

    In this replay, Isabel describes four trends that will impact demand marketing leaders in 2018.

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  • The SiriusDecisions Demand Unit WaterfallTM

    The SiriusDecisions Demand Unit WaterfallTM

    Learn about the newest member of the Demand Waterfall family and how it can help b-to-b companies drive demand and revenue creation performance optimization throughout their organization.

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  • The Demand Unit Waterfall Webcast Replay

    The Demand Unit Waterfall Webcast Replay

    Take a deep dive into our newest generation of the Demand Waterfall.

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  • SiriusDecisions Command Center Walkthrough

    SiriusDecisions Command Center Walkthrough

    Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.

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  • Service-Level Agreement Workshop Overview

    Service-Level Agreement Workshop Overview

    Understand lead management rules for documenting and enforcing SLAs and measuring existing agreements.

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  • SiriusFoundations: Demand Creation Webcast Replay

    SiriusFoundations: Demand Creation Webcast Replay

    Watch our foundational session on demand creation for an overview of core SiriusDecisions concepts, frameworks and terminology.

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  • B-to-B Foundations Pathway

    B-to-B Foundations Pathway

    Develop a solid foundation for tackling any b-to-b marketing and sales challenge.

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  • Top Tips for Agency Selection in 2018 Webcast Replay

    Top Tips for Agency Selection in 2018 Webcast Replay

    Watch this replay to learn best practices for deciding if you should be using an agency and how to apply a structured process for agency selection.

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  • European General Data Protection Regulation (GDPR) for B-to-B Sales and Marketing Leaders E-Book

    European General Data Protection Regulation (GDPR) for B-to-B Sales and Marketing Leaders E-Book

    Define, design and implement a global data privacy strategy.

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  • Data Privacy and Preference Management Webcast Replay

    Data Privacy and Preference Management Webcast Replay

    View our OnDemand webcast covering data privacy and preference management.

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  • Cisco2:19

    Cisco

    Journey with Cisco as we learn the processes and best practices they used to develop a scalable marketing infrastructure.

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  • The SiriusDecisions Rearchitected Demand Waterfall®

    The SiriusDecisions Rearchitected Demand Waterfall®

    Adopt SiriusDecisions best-in-class framework for a systematic, organized approach to lead management.

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  • Has Your Demand Waterfall Gone Green?

    Has Your Demand Waterfall Gone Green?

    Adopt a responsible "go green" mindset in your Demand Waterfall.

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  • The SiriusDecisions Program Pendulum Framework

    The SiriusDecisions Program Pendulum Framework

    Leverage our best-in-class framework to drive business results in a consistent, repeatable manner.

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