Resources for the Demand Marketing Leader

Demand marketing leaders tap into our disciplined methodology for creating better program results. They access the engine we’ve developed to manage leads and gauge progress, follow our detailed regimen for assessing digital tools and capabilities, and gain an understanding of the component parts within their organization that contribute to successful results. Explore content for this role below.

  • Align to Win: The Rise Revenue Operations

    Align to Win: The Rise Revenue Operations

    Explore key findings of the 2019 SiriusDecisions State of Revenue Operations Study to see how functions are changing and how companies are becoming more aligned in the age of the customer.

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  • When Tele and Sales Start Low, Revenue Engine Performance Goes High

    When Tele and Sales Start Low, Revenue Engine Performance Goes High

    Individuals within your organization’s prospect accounts are already acting as a group. In his latest blog post for SiriusDecisions, Kerry Cunningham advises how to use the Demand Unit Waterfall™...

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  • Demand Marketing: Planning Guide 2020

    Demand Marketing: Planning Guide 2020

    In this guide, we describe six planning assumptions that demand leaders should incorporate into their planning for 2020.

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  • 40 Percent of Budget and What Do I Get: Event Success in the Digital Age Webcast Replay

    40 Percent of Budget and What Do I Get: Event Success in the Digital Age Webcast Replay

    In this webinar replay, we provide a structure for reporting on in-person events and offer examples of metrics that marketers can use to gauge event success.

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  • Healthcare Spotlight: Demand Marketing

    Healthcare Spotlight: Demand Marketing

    One of the key areas progressive healthcare marketing leaders are deploying to reposition the new “high-performance marketing” in their organization is effective demand marketing to help grow the...

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  • Check out featured stories from our SiriusStars

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  • Resourcing Technology: The Keys to High Performance

    Resourcing Technology: The Keys to High Performance

    In this e-book, you will gain insight into the business-driven technology decision-making process as well as strategies that are heavily dependent on technology.

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  • Demand Marketing: The Keys to High Performance

    Demand Marketing: The Keys to High Performance

    In this e-book, you will gain insight into the characteristics of high-performing demand marketing organizations. You will also gain an understanding of the drivers behind high performers’ success.

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  • Demand Marketing Programs of the Year: 2019 Webcast Replay

    Demand Marketing Programs of the Year: 2019 Webcast Replay

    In this webcast replay, you'll hear directly from your peer on their best practices and applications as well as insight into what success looks like and what it takes to achieve it.

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  • Say Goodbye to (Predefined) Nurture and Unlock Your Demand Potential

    Say Goodbye to (Predefined) Nurture and Unlock Your Demand Potential

    In their heyday, predefined nurtures were groundbreaking. They enabled marketers to send out automated emails and define different plans of action depending on how buyers responded. Early nurtures...

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  • Demand Marketing: Planning 2020 Webcast Replay

    Demand Marketing: Planning 2020 Webcast Replay

    In this webcast replay, we describe six opportunities that demand marketing leaders should consider when planning how to enhance their support of the buyer’s journey in 2020.

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  • The SiriusDecisions Campaign Framework

    The SiriusDecisions Campaign Framework

    Enhance your relevance and strategic alignment, and improve your execution efficiency with our best-in-class framework.

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  • GE Healthcare Increases Qualified Leads by Implementing Stronger Lead Management and Scoring Process

    GE Healthcare Increases Qualified Leads by Implementing Stronger Lead Management and Scoring Process

    Hear how by working with SiriusDecisions, GE Healthcare was able to implement a stronger lead management and scoring process.

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  • 2018 State of B2B Tech Investment: What Companies Need to Know Now

    2018 State of B2B Tech Investment: What Companies Need to Know Now

    In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.

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  • Imprivata Implements the Demand Unit Waterfall to Gain Visibility into Opportunity Stage Movement and Velocity

    Imprivata Implements the Demand Unit Waterfall to Gain Visibility into Opportunity Stage Movement and Velocity

    Read about how Imprivata's exceptional work implementing the Demand Unit Waterfall helped them win a Program of the Year Award.

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  • Living With Data Privacy Compliance

    Living With Data Privacy Compliance

    Read this e-book to learn how to drive compliance with technology.

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  • SiriusFoundations: Demand Marketing Webcast Replay

    SiriusFoundations: Demand Marketing Webcast Replay

    Foundations represents the cornerstones of our research and advisory services, proven to help our clients achieve high performance and intelligent growth.

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  • Building the (Artificially) Intelligent Revenue Engine Webcast Replay

    Building the (Artificially) Intelligent Revenue Engine Webcast Replay

    B-to-b is quickly approaching an inflection point, at which organizations who have failed to integrate “artificial smartness” into the fabric of their revenue engine will begin to fall behind.

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  • The SiriusDecisions Demand Unit Waterfall™

    The SiriusDecisions Demand Unit Waterfall™

    Learn about the newest member of the Demand Waterfall family and how it can help b-to-b companies drive demand and revenue creation performance optimization throughout their organization.

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  • Stronger Together: Aligning Sales and Marketing Planning

    Stronger Together: Aligning Sales and Marketing Planning

    We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.

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  • Agile Demand Marketing: Are you Building a Bridge or Crossing a River Webcast Replay

    Agile Demand Marketing: Are you Building a Bridge or Crossing a River Webcast Replay

    In this webinar we will outline some of the key components of the Agile Scrum methodology and how they can be used together to help demand marketing teams overcome three of their most common problems

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