Resources for the Demand Marketing Leader
Demand marketing leaders tap into our disciplined methodology for creating better program results. They access the engine we’ve developed to manage leads and gauge progress, follow our detailed regimen for assessing digital tools and capabilities, and gain an understanding of the component parts within their organization that contribute to successful results. Explore content for this role below.
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It Was Never About Leads: Why Adapting to Buying Groups Is a Must
Forrester’s SiriusDecisions Demand Unit Waterfall™ provides a structured process for engaging, tracking, and winning opportunities linked to buying groups.
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Align to Win: The Rise Revenue Operations
Explore key findings of the 2019 SiriusDecisions State of Revenue Operations Study to see how functions are changing and how companies are becoming more aligned in the age of the customer.
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The SiriusDecisions Demand Waterfall® Overview
Best-in-class demand marketing leaders build and optimize aligned demand management processes to increase marketing’s contribution to pipeline and growth.
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Learn MoreWhen Tele and Sales Start Low, Revenue Engine Performance Goes High
Individuals within your organization’s prospect accounts are already acting as a group. In his latest blog post for SiriusDecisions, Kerry Cunningham advises how to use the Demand Unit Waterfall™...
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Demand Marketing: Planning Guide 2020
In this guide, we describe six planning assumptions that demand leaders should incorporate into their planning for 2020.
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Learn More40 Percent of Budget and What Do I Get: Event Success in the Digital Age Webcast Replay
In this webinar replay, we provide a structure for reporting on in-person events and offer examples of metrics that marketers can use to gauge event success.
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Learn MoreHealthcare Spotlight: Demand Marketing
One of the key areas progressive healthcare marketing leaders are deploying to reposition the new “high-performance marketing” in their organization is effective demand marketing to help grow the...
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Resourcing Technology: The Keys to High Performance
In this e-book, you will gain insight into the business-driven technology decision-making process as well as strategies that are heavily dependent on technology.
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Demand Marketing: The Keys to High Performance
In this e-book, you will gain insight into the characteristics of high-performing demand marketing organizations. You will also gain an understanding of the drivers behind high performers’ success.
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Learn MoreDemand Marketing Programs of the Year: 2019 Webcast Replay
In this webcast replay, you'll hear directly from your peer on their best practices and applications as well as insight into what success looks like and what it takes to achieve it.
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Learn MoreSay Goodbye to (Predefined) Nurture and Unlock Your Demand Potential
In their heyday, predefined nurtures were groundbreaking. They enabled marketers to send out automated emails and define different plans of action depending on how buyers responded. Early nurtures...
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Learn MoreDemand Marketing: Planning 2020 Webcast Replay
In this webcast replay, we describe six opportunities that demand marketing leaders should consider when planning how to enhance their support of the buyer’s journey in 2020.
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The SiriusDecisions Campaign Framework
Enhance your relevance and strategic alignment, and improve your execution efficiency with our best-in-class framework.
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GE Healthcare Increases Qualified Leads by Implementing Stronger Lead Management and Scoring Process
Hear how by working with SiriusDecisions, GE Healthcare was able to implement a stronger lead management and scoring process.
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2018 State of B2B Tech Investment: What Companies Need to Know Now
In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.
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Imprivata Implements the Demand Unit Waterfall to Gain Visibility into Opportunity Stage Movement and Velocity
Read about how Imprivata's exceptional work implementing the Demand Unit Waterfall helped them win a Program of the Year Award.
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Living With Data Privacy Compliance
Read this e-book to learn how to drive compliance with technology.
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Learn MoreSiriusFoundations: Demand Marketing Webcast Replay
Foundations represents the cornerstones of our research and advisory services, proven to help our clients achieve high performance and intelligent growth.
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Learn MoreBuilding the (Artificially) Intelligent Revenue Engine Webcast Replay
B-to-b is quickly approaching an inflection point, at which organizations who have failed to integrate “artificial smartness” into the fabric of their revenue engine will begin to fall behind.
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The SiriusDecisions Demand Unit Waterfall™
Learn about the newest member of the Demand Waterfall family and how it can help b-to-b companies drive demand and revenue creation performance optimization throughout their organization.
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