Resources for the Demand Marketing Leader

Demand marketing leaders tap into our disciplined methodology for creating better program results. They access the engine we’ve developed to manage leads and gauge progress, follow our detailed regimen for assessing digital tools and capabilities, and gain an understanding of the component parts within their organization that contribute to successful results. Explore content for this role below.

2018 State of B-to-B Tech Investment: What Companies Need to Know Now

In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.

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Imprivata Implements the Demand Unit Waterfall to Gain Visibility into Opportunity Stage Movement and Velocity

Read about how Imprivata's exceptional work implementing the Demand Unit Waterfall helped them win a Program of the Year Award.

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Demand Creation Planning Assumptions Guide 2019

In this guide, we describe four planning assumptions that demand leaders should incorporate into their planning for 2019.

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Living With Data Privacy Compliance

Read this e-book to learn how to drive compliance with technology.

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The SiriusDecisions Demand Unit Waterfall™

Learn about the newest member of the Demand Waterfall family and how it can help b-to-b companies drive demand and revenue creation performance optimization throughout their organization.

Read More
Check out featured stories from our SiriusStars
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Stronger Together: Aligning Sales and Marketing Planning

We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.

Read More
Digital Transformation: Not Just a Buzzword

Learn how to assess and develop a digital transformation project plan based on our new SiriusDecisions Transformation Model.

Read More
2019 Demand Creation Planning Assumptions Webcast Replay

In this replay, we describe four planning assumptions that demand leaders should incorporate into their planning for 2019.

Learn More
What’s New With Social Media Technology?

Not to date myself, but I remember a time in marketing when social media management technologies did not exist. But then a glorious thing happened – and some smart marketers thought that there...

Learn More
Seven Ways to Rock Demand Creation with Artificial Intelligence

Artificial intelligence (AI) is topping the charts as a hot topic for this year, and its fan base is growing. Embedded in the sales and marketing technology stack, the AI capability is...

Learn More
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Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family

Read this e-book to learn about each member of the Demand Waterfall family and implementation considerations for building a best-in-class demand management process.

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Top 10 Considerations to Set Up Your Demand Unit Waterfall™

When it comes to setting up the SiriusDecisions Demand Unit Waterfall™, most organizations want a set of instructions or, at the very least, a list of items needed to complete the setup. Based on...

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Four Golf Shots, Four Approaches to Demand Creation and Engagement

Just as no golfer turns up to the tee with a blindfold and smashes the ball in any direction, all marketers aim to address potential new buyers and existing customers with focused and relevant...

Learn More
Defining Digital Transformation

Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Transformation: What Does It Mean and What Must B-to-B Leaders Do to Make It Successful?” In...

Learn More
Global Campaign Strategy and Execution

In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.

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The Seven Steps of Campaign Implementation

The SiriusDecisions Campaign Framework provides a strategic approach to address customer needs and distinct market segments. Successful implementation requires alignment to business objectives...

Learn More
Customer Engagement Infrastructure: A Capabilities-Driven View of the Stack That Drives Growth Webcast Replay

This webcast replay will provide you with an understanding of the core and extended capabilities that technology can deliver to support customer engagement business priorities.

Learn More
Top Four Signs Your Digital Transformation Is in Trouble

Digital transformations are complex journeys that often take companies well outside their comfort zone. As a company enters these unfamiliar territories, how can they gauge whether they are going...

Learn More
Read This Before You Do a Digital Transformation Campaign

When isolating the buyer need for digital transformation, marketers should ask this question: What type of business change is our buyer audience trying to make? The answer tells you what the buyer...

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2018 Planning Guide for Sales, Marketing and Product Leaders

Set appropriate goals and jump-start your annual planning for 2018. Download the Planning Guide e-book to learn how to set appropriate growth goals and ensure you have the right resources in place.

Read More
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Resources for the Demand Marketing Leader

2018 State of B-to-B Tech Investment: What Companies Need to Know Now

In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.

Imprivata Implements the Demand Unit Waterfall to Gain Visibility into Opportunity Stage Movement and Velocity

Read about how Imprivata's exceptional work implementing the Demand Unit Waterfall helped them win a Program of the Year Award.

Demand Creation Planning Assumptions Guide 2019

In this guide, we describe four planning assumptions that demand leaders should incorporate into their planning for 2019.

Living With Data Privacy Compliance

Read this e-book to learn how to drive compliance with technology.

The SiriusDecisions Demand Unit Waterfall™

Learn about the newest member of the Demand Waterfall family and how it can help b-to-b companies drive demand and revenue creation performance optimization throughout their organization.

Stronger Together: Aligning Sales and Marketing Planning

We’ve developed an e-book to walk you through the comprehensive steps that sales and marketing must take together to improve aligned planning efforts.

Digital Transformation: Not Just a Buzzword

Learn how to assess and develop a digital transformation project plan based on our new SiriusDecisions Transformation Model.

2019 Demand Creation Planning Assumptions Webcast Replay

In this replay, we describe four planning assumptions that demand leaders should incorporate into their planning for 2019.

What’s New With Social Media Technology?

Not to date myself, but I remember a time in marketing when social media management technologies did not exist. But then a glorious thing happened – and some smart marketers thought that there...

Seven Ways to Rock Demand Creation with Artificial Intelligence

Artificial intelligence (AI) is topping the charts as a hot topic for this year, and its fan base is growing. Embedded in the sales and marketing technology stack, the AI capability is...

Intelligent Growth Playbook: The SiriusDecisions Demand Waterfall® Family

Read this e-book to learn about each member of the Demand Waterfall family and implementation considerations for building a best-in-class demand management process.

Top 10 Considerations to Set Up Your Demand Unit Waterfall™

When it comes to setting up the SiriusDecisions Demand Unit Waterfall™, most organizations want a set of instructions or, at the very least, a list of items needed to complete the setup. Based on...

Four Golf Shots, Four Approaches to Demand Creation and Engagement

Just as no golfer turns up to the tee with a blindfold and smashes the ball in any direction, all marketers aim to address potential new buyers and existing customers with focused and relevant...

Defining Digital Transformation

Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Transformation: What Does It Mean and What Must B-to-B Leaders Do to Make It Successful?” In...

Global Campaign Strategy and Execution

In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.

The Seven Steps of Campaign Implementation

The SiriusDecisions Campaign Framework provides a strategic approach to address customer needs and distinct market segments. Successful implementation requires alignment to business objectives...

Customer Engagement Infrastructure: A Capabilities-Driven View of the Stack That Drives Growth Webcast Replay

This webcast replay will provide you with an understanding of the core and extended capabilities that technology can deliver to support customer engagement business priorities.

Top Four Signs Your Digital Transformation Is in Trouble

Digital transformations are complex journeys that often take companies well outside their comfort zone. As a company enters these unfamiliar territories, how can they gauge whether they are going...

Read This Before You Do a Digital Transformation Campaign

When isolating the buyer need for digital transformation, marketers should ask this question: What type of business change is our buyer audience trying to make? The answer tells you what the buyer...

2018 Planning Guide for Sales, Marketing and Product Leaders

Set appropriate goals and jump-start your annual planning for 2018. Download the Planning Guide e-book to learn how to set appropriate growth goals and ensure you have the right resources in place.