SiriusDecisions helps business leaders seeking to energize their organizations’ performance and provides unparalleled perspective. Our distinctive Command Center for performance benchmarking platform enables you to drive strategic and tactical changes informed by insights, best-in-class frameworks, readiness and performance metrics, and dynamic peer analysis. Watch our walkthrough video for an in-depth look at how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and performance gaps.
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The SiriusDecisions Customer Lifecycle Framework
Learn how to support the customer lifecycle in a systematic way to drive loyalty, retention and growth.
Why Marketing Must Measure More Than Leads: Four Tips for the New, Customer-Focused Reality
Demonstrate marketing's impact in the new customer-focused world.
Aligning the Buyer and Customer Journey Webcast Replay
Align your buyers' and customers' journeys for a complete b-to-b experience that maximizes growth and retention.
Developing the Customer Community Webcast Replay
Learn how to leverage offline and online resources to drive customer engagement and advocacy, and gather insights to support growth goals.
Customer Advocacy: What Your Marketing Is Missing Now Webcast Replay
Understand the power of customer advocacy in demand creation, reputation and retention, and learn the benefits of creating a strategy.
Customer Marketing Competencies
Learn which key competencies customer marketing professionals need to drive success in today's b-to-b environment.
Customer Marketing and Customer Success: The New B-to-B Power Couple Webcast Replay