Aligning the Buyer and Customer Journey Webcast Replay

September 30, 2015
 

Align your buyers' and customers' journeys for a complete b-to-b experience that maximizes growth and retention
 
Learn how tighter alignment between the buyer's journey and customer's journey can create a better customer experience. Get our frameworks for optimizing both to gain maximum business impact.
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The SiriusDecisions Customer Lifecycle Framework
The SiriusDecisions Customer Lifecycle Framework

Learn how to support the customer lifecycle in a systematic way to drive loyalty, retention and growth.

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Customer Marketing Competencies
Customer Marketing Competencies

Learn which key competencies customer marketing professionals need to drive success in today's b-to-b envir...