Aligning the Buyer and Customer Journey Webcast Replay

September 30, 2015

Align your buyers' and customers' journeys for a complete b-to-b experience that maximizes growth and retention
Learn how tighter alignment between the buyer's journey and customer's journey can create a better customer experience. Get our frameworks for optimizing both to gain maximum business impact.
The SiriusDecisions Customer Lifecycle Framework
The SiriusDecisions Customer Lifecycle Framework

Learn how to support the customer lifecycle in a systematic way to drive loyalty, retention and growth.

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Customer Marketing Competencies
Customer Marketing Competencies

Learn which key competencies customer marketing professionals need to drive success in today's b-to-b envir...


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