Customer Marketing Leader

This role is responsible for developing strategies and leads a set of activities that drive retention, loyalty, advocacy, and growth. Explore content for this role below.

  • The SiriusDecisions Customer Lifecycle Framework

    The SiriusDecisions Customer Lifecycle Framework

    Learn how to support the customer lifecycle in a systematic way to drive loyalty, retention and growth.

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  • Customer Marketing Competencies

    Customer Marketing Competencies

    Learn which key competencies customer marketing professionals need to drive success in today's b-to-b environment.

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