Customer Marketing Leader

This role is responsible for developing strategies and leads a set of activities that drive retention, loyalty, advocacy, and growth. Explore content for this role below.

  • SiriusDecisions Command Center Walkthrough

    SiriusDecisions Command Center Walkthrough

    Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.

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  • The SiriusDecisions Customer Lifecycle Framework

    The SiriusDecisions Customer Lifecycle Framework

    Learn how to support the customer lifecycle in a systematic way to drive loyalty, retention and growth.

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  • Why Marketing Must Measure More Than Leads: Four Tips for the New, Customer-Focused Reality

    Why Marketing Must Measure More Than Leads: Four Tips for the New, Customer-Focused Reality

    Demonstrate marketing's impact in the new customer-focused world.

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  • Aligning the Buyer and Customer Journey Webcast Replay

    Aligning the Buyer and Customer Journey Webcast Replay

    Align your buyers' and customers' journeys for a complete b-to-b experience that maximizes growth and retention.

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  • Developing the Customer Community Webcast Replay

    Developing the Customer Community Webcast Replay

    Learn how to leverage offline and online resources to drive customer engagement and advocacy, and gather insights to support growth goals.

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  • Customer Advocacy: What Your Marketing Is Missing Now Webcast Replay

    Customer Advocacy: What Your Marketing Is Missing Now Webcast Replay

    Understand the power of customer advocacy in demand creation, reputation and retention, and learn the benefits of creating a strategy.

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  • Customer Marketing Competencies

    Customer Marketing Competencies

    Learn which key competencies customer marketing professionals need to drive success in today's b-to-b environment.

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  • Customer Marketing and Customer Success: The New B-to-B Power Couple Webcast Replay

    Customer Marketing and Customer Success: The New B-to-B Power Couple Webcast Replay

    Explore how alignment with the customer success function leads to valuable insights, increased productivity and satisfied customers.

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