Customer Marketing Leader
This role is responsible for developing strategies and leads a set of activities that drive retention, loyalty, advocacy, and growth. Explore content for this role below.
SiriusDecisions Command Center Walkthrough
Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.
The SiriusDecisions Customer Lifecycle Framework
Learn how to support the customer lifecycle in a systematic way to drive loyalty, retention and growth.
Why Marketing Must Measure More Than Leads: Four Tips for the New, Customer-Focused Reality
Demonstrate marketing's impact in the new customer-focused world.
Aligning the Buyer and Customer Journey Webcast Replay
Align your buyers' and customers' journeys for a complete b-to-b experience that maximizes growth and retention.
Developing the Customer Community Webcast Replay
Learn how to leverage offline and online resources to drive customer engagement and advocacy, and gather insights to support growth goals.
Customer Advocacy: What Your Marketing Is Missing Now Webcast Replay
Understand the power of customer advocacy in demand creation, reputation and retention, and learn the benefits of creating a strategy.
Customer Marketing Competencies
Learn which key competencies customer marketing professionals need to drive success in today's b-to-b environment.
Customer Marketing and Customer Success: The New B-to-B Power Couple Webcast Replay
Explore how alignment with the customer success function leads to valuable insights, increased productivity and satisfied customers.