Description: Lisa Nakano, Research Director, discusses what is top of mind with customer engagement leaders and the most popular areas of client focus we respond to with our insights and advice. Click here for resources tailored for the customer engagement leader: http://ow.ly/xjfR30d93kN
Explore key findings of the 2019 SiriusDecisions State of Revenue Operations Study to see how functions are changing and how companies are becoming more aligned in the age of the customer.
Modern B2B organizations must develop more than just one message or type of message. To be effective, each piece of messaging must be built with an audience in mind. Use the right messaging...
In this guide, we describe five trends that customer engagement leaders should incorporate into their planning for 2020.
In this Webinar replay, we clarify the components of B2B review sites and provide context for where they may fit into your efforts to support demand marketing and build influence in the market.
Your customers may be getting caught between headquarters and field management of the customer journey, but your organization can create a seamless customer experience with coordination and a...
In this e-book, you will gain an understanding of the attributes of high-performing customer engagement teams and how they relate to the key priorities of customer engagement leaders.
Take a proactive and predictive approach to customer retention.
Alignment + partnership + drinking our own champagne equals an actionable and predictable way to instrument customer health. Lisa Nakano and Kevin Blanco provide insight into SiriusDecsions’...
The SiriusDecisions Customer Engagement Range of Responsibilities Model defines the role of customer engagement across three disciplines – customer experience, customer marketing and customer success.
B2B buyers demand information from and access to existing customers and consider it one of the most reliable drivers for decision-making. Our future vision for customer engagement identifies...
Every organization deals with retention, but not all apply the same rigor to retaining customers as they do to signing them. In our 2019 Summit session, “Retention: The SiriusDecisions Methodology...
As b-to-b organizations create and scale customer advocacy and reference programs, the task of reaching out to customers can seem daunting. Organizations with fledgling programs are apprehensive...
In this session, you'll walk away with data and tips on how to invest in people, programs and technology, what skills your team needs, and what strategies and actions set apart leaders.
Organizations seek to improve growth and retention through refined customer engagement. Knowing where to start and what to expect can be a daunting, even paralyzing, challenge. Peer insight into...
A generic customer experience lacking personalization has gone the way of the rotary telephone. Customers are accustomed to being acknowledged and understood throughout their post-sale experience...
Discover how Informatica took a more structured approach to the customer advocacy process to increase the number of success stories and use of assets.
In this e-book, we explain how to deliver an inspiring customer experience by identifying best practices for brand, employee and customer engagement initiatives.
In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.
Learn how to support the customer lifecycle in a systematic way to drive loyalty, retention and growth.
SiriusFoundations will help new and veterans alike by presenting a fresh take on established SiriusDecisions concepts, frameworks and terminology.
