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The SiriusDecisions Customer Marketing Maturity Model Overview

March 2, 2016

Take your customer marketing efforts to the next level

Explore our model for assessing the current state of your customer marketing activities to find opportunities for evolution.

Previous Article
Why Marketing Must Measure More Than Leads: Four Tips for the New, Customer-Focused Reality
Why Marketing Must Measure More Than Leads: Four Tips for the New, Customer-Focused Reality

Demonstrate marketing's impact in the new customer-focused world.

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Customer Experience Success: Lessons in Collaboration and Keeping Score from Imprivata's Journey Webcast Replay
Customer Experience Success: Lessons in Collaboration and Keeping Score from Imprivata's Journey Webcast Replay

Reinforce your customer experience strategy with learnings from Imprivata's success.