Discover how Informatica took a more structured approach to the customer advocacy process to increase the number of success stories and use of assets.
Explore the SiriusDecisions Customer Advocacy Model.
Other content in this Stream
Customer Engagement: Planning Guide 2020
In this guide, we describe five trends that customer engagement leaders should incorporate into their planning for 2020.
The SiriusDecisions Customer Retention Model
Take a proactive and predictive approach to customer retention.
Customer Engagement: The Keys to High Performance
In this e-book, you will gain an understanding of the attributes of high-performing customer engagement teams and how they relate to the key priorities of customer engagement leaders.
Building an Inspiring Brand Through Customer (And Employee) Experience
In this e-book, we explain how to deliver an inspiring customer experience by identifying best practices for brand, employee and customer engagement initiatives.
The SiriusDecisions Customer Engagement Range of Responsibilities Model
The SiriusDecisions Customer Engagement Range of Responsibilities Model defines the role of customer engagement across three disciplines – customer experience, customer marketing and customer success.
2018 State of B2B Tech Investment: What Companies Need to Know Now
In this e-book, we explore the technology investment plans of b-to-b orgs, why they continue to struggle to see a return on their technology investments, and a fundamental shift that is required.
High Performance: Customer Engagement Webcast Replay
In this session, you'll walk away with data and tips on how to invest in people, programs and technology, what skills your team needs, and what strategies and actions set apart leaders.
The SiriusDecisions Customer Lifecycle Framework
Learn how to support the customer lifecycle in a systematic way to drive loyalty, retention and growth.
SiriusFoundations: Customer Engagement Webcast Replay
SiriusFoundations will help new and veterans alike by presenting a fresh take on established SiriusDecisions concepts, frameworks and terminology.
Put a Ring on It: The SiriusDecisions Customer Engagement Model Webcast Replay
In this replay, we share the SiriusDecisions Customer Engagement Model, a best practice approach to measure the quality of customer relationships using standard business measures.
Digital Transformation: Not Just a Buzzword
Learn how to assess and develop a digital transformation project plan based on our new SiriusDecisions Transformation Model.
Defining Digital Transformation
Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Transformation: What Does It Mean and What Must B-to-B Leaders Do to Make It Successful?” In...
Customer Engagement Pathway
Enhance your customer engagement capabilities to help improve retention and growth.
SiriusDecisions Command Center Walkthrough
Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.
The SiriusDecisions Customer Advocacy Model
The SiriusDecisions Customer Advocacy Model provides a best-in-class model for planning and building a robust customer advocacy approach. The model comprises three stages: define, design and develop.
Building the B2B Customer Engagement Technology Stack
For b-to-b customer marketing leaders, delivering a positive customer experience must drive relevant interactions well beyond the sale. An investment in customer engagement improves profitability...
The Role of Sales and Customer Success in Post-Sale Customer Lifecycle Management Webcast Replay
This replay focuses on the SiriusDecisions Customer Lifecycle Framework and discusses the roles, responsibilities and points of alignment for the sales and customer success functions.
3:21Top Priorities for the Customer Engagement Leader
Description: Lisa Nakano, Research Director, discusses what is top of mind with customer engagement leaders and the most popular areas of client focus we respond to with our insights and advice. Click
Customer Marketing Competencies