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Digital Transformation: Not Just a Buzzword

June 14, 2018

Currently, digital transformation is the buzziest set of buzzwords in b-to-b. In fact, it's difficult to find an organization that is not engaged in some kind of transformation. The question is, do organizations truly understand what digital, transformation and digital transformation really mean? 

In this e-book you'll learn how to assess and develop a digital transformation project plan based on our new SiriusDecisions Transformation Model, which begins by examining what type of business transformation your organization is looking to achieve.

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The SiriusDecisions Customer Lifecycle Framework
The SiriusDecisions Customer Lifecycle Framework

Learn how to support the customer lifecycle in a systematic way to drive loyalty, retention and growth.

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Defining Digital Transformation
Defining Digital Transformation

Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Trans...

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