×

Read Now

First Name
Last Name
Title
Title Level
Company
Business Phone
Country
State or Province
Revenue Size
Industry
I'm ready to speak with sales
I consent to SiriusDecisions processing my data and sending me marketing communications
Refer to our Privacy Policy
Thank you!
Error - something went wrong!
   

Customer Engagement: Planning Guide 2020

August 30, 2016

In b-to-b, a common fallacy leads organizations to believe that the only path to success focuses on acquiring new business, but the reality is that investing in customer engagement, retention and growth establishes a better path to growth. Many forces are causing b-to-b leaders to reevaluate how to prepare for the future, which often warrants an in-depth analysis of customer behavior and resource allocation. Though making these changes may not be easy, they are delivering an era of incredible opportunity for organizations that learn to navigate and thrive in the new environment. In this guide, we describe five trends that customer engagement leaders should incorporate into their planning for 2020.

Previous Article
The Four Types of Messaging Your Audiences Need
The Four Types of Messaging Your Audiences Need

Modern B2B organizations must develop more than just one message or type of message. To be effective, each ...

Next Item
Are Your Customers Getting Caught in the Middle Between Field and Headquarters?
Are Your Customers Getting Caught in the Middle Between Field and Headquarters?

Your customers may be getting caught between headquarters and field management of the customer journey, but...