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The SiriusDecisions Customer Engagement Range of Responsibilities Model

October 2, 2018

Customer engagement leaders develop and optimize customer experience, marketing and/or success functions using skills and processes that deliver significant business results. The SiriusDecisions Customer Engagement Range of Responsibilities Model supports these goals by defining the role of customer engagement across three disciplines – customer experience, customer marketing and customer success – and lists specific responsibilities within each discipline.

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Drinking Our Own Champagne: Implementing Engagement and Customer Health at SiriusDecisions
Drinking Our Own Champagne: Implementing Engagement and Customer Health at SiriusDecisions

Alignment + partnership + drinking our own champagne equals an actionable and predictable way to instrument...

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Give Advocates the Floor: Authenticity Matters for Customer Engagement
Give Advocates the Floor: Authenticity Matters for Customer Engagement

B2B buyers demand information from and access to existing customers and consider it one of the most reliabl...