Resources for the Customer Engagement Leader

SiriusDecisions helps customer engagement leaders justify to senior management the imperative for a new role aimed at getting and keeping customers loyal. We effectively pioneered the concept of customer engagement, helping organizations define their needs, overcome challenges and access the tools they need to make the case for customer engagement. Explore content for this role below.

  • Customer Engagement Planning Assumptions Guide

    Customer Engagement Planning Assumptions Guide

    Discover the latest trends in b-to-b customer engagement to support your annual-planning and goal-setting efforts.

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  • Customer Engagement Pathway

    Customer Engagement Pathway

    Enhance your customer engagement capabilities to help improve retention and growth.

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  • Customer Marketing Basics Workshop Overview

    Customer Marketing Basics Workshop Overview

    Increase advocacy and retention by better understanding your customers and their priorities.

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  • SiriusDecisions Command Center Walkthrough

    SiriusDecisions Command Center Walkthrough

    Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.

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  • The SiriusDecisions Customer Lifecycle Framework

    The SiriusDecisions Customer Lifecycle Framework

    Learn how to support the customer lifecycle in a systematic way to drive loyalty, retention and growth.

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  • Aligning the Buyer and Customer Journey Webcast Replay

    Aligning the Buyer and Customer Journey Webcast Replay

    Align your buyers' and customers' journeys for a complete b-to-b experience that maximizes growth and retention.

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  • Iron Mountain Client Story

    Iron Mountain Client Story

    Learn about how Iron Mountain revamped its approach to customer engagement to be more strategic and aligned

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  • The Role of Sales and Customer Success in Post-Sale Customer Lifecycle Management Webcast Replay

    The Role of Sales and Customer Success in Post-Sale Customer Lifecycle Management Webcast Replay

    This replay focuses on the SiriusDecisions Customer Lifecycle Framework and discusses the roles, responsibilities and points of alignment for the sales and customer success functions.

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  • Three Ways to Drive Breakthrough Customer Experience

    Three Ways to Drive Breakthrough Customer Experience

    Deliver a captivating initial customer experience using our best practices.

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  • Customer Marketing and Customer Success: The New B-to-B Power Couple Webcast Replay

    Customer Marketing and Customer Success: The New B-to-B Power Couple Webcast Replay

    Explore how alignment with the customer success function leads to valuable insights, increased productivity and satisfied customers.

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  • Top Priorities for the Customer Engagement Leader3:21

    Top Priorities for the Customer Engagement Leader

    Description: Lisa Nakano, Research Director, discusses what is top of mind with customer engagement leaders and the most popular areas of client focus we respond to with our insights and advice. Click

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  • Customer Engagement Definitions: Can't We All Just Get Along

    Customer Engagement Definitions: Can't We All Just Get Along

    Understand the differences between customer experience, customer engagement, customer success and customer marketing.

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  • Customer Lifetime Value: What You Don't Know Can Hurt Your Growth (and Profits)

    Customer Lifetime Value: What You Don't Know Can Hurt Your Growth (and Profits)

    Discover the KPI that is gaining popularity in b-to-b organizations and why it is critical to success.

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  • Customer Advocacy: What Your Marketing Is Missing Now Webcast Replay

    Customer Advocacy: What Your Marketing Is Missing Now Webcast Replay

    Understand the power of customer advocacy in demand creation, reputation and retention, and learn the benefits of creating a strategy.

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  • Who's Driving Your CAB?

    Who's Driving Your CAB?

    Re-energize your customer advisory board.

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  • B-to-B Customer Experience: The Definitive Guide to What Matters Webcast Replay

    B-to-B Customer Experience: The Definitive Guide to What Matters Webcast Replay

    Learn which elements of focus in your customer experience strategy truly matter, and learn the results of a major study on customer preferences in the post-sale lifecycle to help fuel your efforts.

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  • Customer Advocacy Takes a Village

    Customer Advocacy Takes a Village

    Support the buyer's journey and customer lifecycle with an internal customer advocacy council.

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  • How to Make Customer Engagement Work: Lessons from Oracle Marketing Cloud's Journey Webcast Replay

    How to Make Customer Engagement Work: Lessons from Oracle Marketing Cloud's Journey Webcast Replay

    Learn about Oracle Marketing Cloud's experience with deploying a customer engagement function to grow and retain customers and produce customer advocates.

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  • Are Your Customers Getting the Support They Need in the First Phase of the Customer Lifecycle?

    Are Your Customers Getting the Support They Need in the First Phase of the Customer Lifecycle?

    Learn how to make that first impression a lasting one.

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  • Best Practices for Driving Customer Renewals Webcast Replay

    Best Practices for Driving Customer Renewals Webcast Replay

    Gain best practices for measuring customer retention and developing a customer renewal strategy, including the six success factors for driving customer renewals.

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