Customer Engagement Leader

This role is responsible for creating and improving the customer engagement for all products / services in order to ensure the highest possible loyalty and satisfaction. Explore content for this role below.

  • Customer Engagement Pathway

    Customer Engagement Pathway

    Enhance your customer engagement capabilities to help improve retention and growth.

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  • Customer Marketing Basics Workshop Overview

    Customer Marketing Basics Workshop Overview

    Increase advocacy and retention by better understanding your customers and their priorities.

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  • Top Track Picks for the Customer Engagement Leader

    Top Track Picks for the Customer Engagement Leader

    Personalize your Summit experience with selected session picks from our analysts.

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  • The SiriusDecisions Customer Lifecycle Framework

    The SiriusDecisions Customer Lifecycle Framework

    Learn how to support the customer lifecycle in a systematic way to drive loyalty, retention and growth.

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  • Aligning the Buyer and Customer Journey Webcast Replay

    Aligning the Buyer and Customer Journey Webcast Replay

    Align your buyers' and customers' journeys for a complete b-to-b experience that maximizes growth and retention.

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  • Iron Mountain Client Story

    Iron Mountain Client Story

    Learn about how Iron Mountain revamped its approach to customer engagement to be more strategic and aligned

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  • Customer Experience Planning Assumptions Guide

    Customer Experience Planning Assumptions Guide

    Discover the latest trends in b-to-b customer experience to support your annual-planning and goal-setting efforts.

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  • Three Ways to Drive Breakthrough Customer Experience

    Three Ways to Drive Breakthrough Customer Experience

    Deliver a captivating initial customer experience using our best practices.

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  • Top Priorities for Customer Engagement Strategies3:29

    Top Priorities for Customer Engagement Strategies

    Lisa Nakano, Service Director, discusses what is top of mind with customer engagement leaders and the most popular areas of client focus we respond to with our insights and advice.

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  • SiriusFoundations: Customer Experience Webcast Replay

    SiriusFoundations: Customer Experience Webcast Replay

    Gain the building blocks for designing the optimal customer experience function.

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  • Customer Marketing and Customer Success: The New B-to-B Power Couple Webcast Replay

    Customer Marketing and Customer Success: The New B-to-B Power Couple Webcast Replay

    Discover the critical impact of customer success on your business.

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  • Customer Engagement Definitions: Can't We All Just Get Along

    Customer Engagement Definitions: Can't We All Just Get Along

    Understand the differences between customer experience, customer engagement, customer success and customer marketing.

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  • Customer Lifetime Value: What You Don't Know Can Hurt Your Growth (and Profits)

    Customer Lifetime Value: What You Don't Know Can Hurt Your Growth (and Profits)

    Discover the KPI that is gaining popularity in b-to-b organizations and why it is critical to success.

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  • Customer Advocacy: What Your Marketing Is Missing Now Webcast Replay

    Customer Advocacy: What Your Marketing Is Missing Now Webcast Replay

    Harness the power of positive customer sentiment.

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  • Who's Driving Your CAB?

    Who's Driving Your CAB?

    Re-energize your customer advisory board.

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  • B-to-B Customer Experience: The Definitive Guide to What Matters Webcast Replay

    B-to-B Customer Experience: The Definitive Guide to What Matters Webcast Replay

    Explore the potential of leveraging customer experience.

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  • Customer Advocacy Takes a Village

    Customer Advocacy Takes a Village

    Support the buyer's journey and customer lifecycle with an internal customer advocacy council.

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  • How to Make Customer Engagement Work: Lessons from Oracle Marketing Cloud's Journey Webcast Replay

    How to Make Customer Engagement Work: Lessons from Oracle Marketing Cloud's Journey Webcast Replay

    Improve your post-sale customer engagement strategy by learning about Oracle Marketing Cloud's journey.

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  • Are Your Customers Getting the Support They Need in the First Phase of the Customer Lifecycle?

    Are Your Customers Getting the Support They Need in the First Phase of the Customer Lifecycle?

    Learn how to make that first impression a lasting one.

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  • Best Practices for Driving Customer Renewals Webcast Replay

    Best Practices for Driving Customer Renewals Webcast Replay

    Understand how customer retention can be utilized as part of a best-in-class growth strategy.

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