Planning Assumptions for 2019: Content Strategy and Operations Webcast Replay

November 15, 2018

Too often, marketing organizations operate with fragmented content process ownership and a lack of best practices. B-to-b marketing organizations should conduct a cross-functional information gap task to identify gaps in their content engines and work cross-functionally to solve content problems.

In this replay, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2019.

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