For b-to-b organizations, a unified metadata model that interconnects the technology stack functions as a Rosetta Stone for content. This shared data layer unlocks advanced content analytics, content strategy insights and content personalization capabilities across multiple customer experience touchpoints and technologies. In this guide, we outline four planning assumptions that CMOs, content leaders and marketing teams should consider in their 2020 planning to optimize content’s impact on the customer experience by improving metadata, agile competencies and other strategic components.
Handshakes – not handoffs! In her latest blog post, analyst Barbara Winters shares how her Summit session w...
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Handshakes – not handoffs! In her latest blog post, analyst Barbara Winters shares how her Summit session with Phyllis Davidson, “From Handoffs to Handshakes: How to Work Together to Build...
In this e-book, we discuss how effective content operations fuels audience-centricity – a must for establishing the competitive value of content in b-to-b marketing.
Without a robust content model and center of excellence, b-to-b healthcare organizations waste significant funds on content creation and management, letting up to 70 percent of content go unused.
Kathleen Pierce discusses how she lead a global team to consolidate content, improve content findability, create personalized experiences for sales and invest in technology.
In this webcast replay, we outline four planning assumptions that CMOs, content leaders and marketing teams should consider in their 2020 planning.
Discover the models and governance NetApp put in place to solve their high content expense, low impact and poor usage challenges.
You'll walk away with data and tips on how to invest in people, programs and technology, what skills your team needs, and what strategies and actions set apart teams and leaders who deliver more.
The SiriusDecisions Scope of Content Strategy and Operations defines the scope of today’s content strategy and operations function and what separates basic content practices from advanced ones.
Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.
Enhance your capabilities to build a best-in-class, audience-centric content strategy.
Leverage the SiriusDecisions Content Strategy Turbine, a repeatable, scalable approach for developing an audience-centric content strategy.
In this replay, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2019.
View our foundational session on content strategy and operations for an overview of core SiriusDecisions concepts, frameworks and terminology.
Familiarize yourself with the SiriusDecisions Content Model and the key activities and deliverables required to effectively manage, measure and optimize your b-to-b content ecosystem.
Advanced technology capabilities and higher b-to-b consumer expectations have led to more complex content strategy requirements. Different content strategy approaches are needed for content...