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Content Strategy and Operations Planning Assumptions Guide 2019

September 2, 2016

Too often, marketing organizations operate with fragmented content process ownership and a lack of best practices. B-to-b marketing organizations should conduct a cross-functional information gap task to identify gaps in their content engines and work cross-functionally to solve content problems. In this guide, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2019.

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The SiriusDecisions Scope of Content Strategy and Operations Model
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The SiriusDecisions Scope of Content Strategy and Operations defines the scope of today’s content strategy ...