For b-to-b organizations, a unified metadata model that interconnects the technology stack functions as a Rosetta Stone for content. This shared data layer unlocks advanced content analytics, content strategy insights and content personalization capabilities across multiple customer experience touchpoints and technologies. In this guide, we outline four planning assumptions that CMOs, content leaders and marketing teams should consider in their 2020 planning to optimize content’s impact on the customer experience by improving metadata, agile competencies and other strategic components.
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