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Content Strategy and Operations: Planning Guide 2020

September 2, 2016

For b-to-b organizations, a unified metadata model that interconnects the technology stack functions as a Rosetta Stone for content. This shared data layer unlocks advanced content analytics, content strategy insights and content personalization capabilities across multiple customer experience touchpoints and technologies. In this guide, we outline four planning assumptions that CMOs, content leaders and marketing teams should consider in their 2020 planning to optimize content’s impact on the customer experience by improving metadata, agile competencies and other strategic components.

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Content Strategy and Operations: The Keys to High Performance
Content Strategy and Operations: The Keys to High Performance

In this e-book, we discuss how effective content operations fuels audience-centricity – a must for establis...