Planning for the upcoming fiscal year can be a daunting initiative for many b-to-b leaders. It’s easy to fall back on the tactics that were executed in the previous year, instead of considering new shifts in the market and insights on what’s working for other organizations.
In this webcast replay, we outline four planning assumptions that CMOs, content leaders and marketing teams should consider in their 2020 planning to optimize content’s impact on the customer experience by improving metadata, agile competencies and other strategic components.
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Why a Team Handshake Is Better than a Handoff When It Comes to Content Strategy
Handshakes – not handoffs! In her latest blog post, analyst Barbara Winters shares how her Summit session with Phyllis Davidson, “From Handoffs to Handshakes: How to Work Together to Build...
Content Strategy and Operations: Planning Guide 2020
In this guide, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2020.
Content Strategy and Operations: The Keys to High Performance
In this e-book, we discuss how effective content operations fuels audience-centricity – a must for establishing the competitive value of content in b-to-b marketing.
Healthcare Spotlight: Top 10 Priorities for Accelerating Sales With Improved Content
Without a robust content model and center of excellence, b-to-b healthcare organizations waste significant funds on content creation and management, letting up to 70 percent of content go unused.
4:34Healthcare Spotlight: Kathleen Pierce, Director Global Commercial Engagement at Illumina
Kathleen Pierce discusses how she lead a global team to consolidate content, improve content findability, create personalized experiences for sales and invest in technology.
NetApp Reduces Content Spend by 50% by Establishing Content Strategy Model
Discover the models and governance NetApp put in place to solve their high content expense, low impact and poor usage challenges.
High Performance: Content Strategy and Operations
You'll walk away with data and tips on how to invest in people, programs and technology, what skills your team needs, and what strategies and actions set apart teams and leaders who deliver more.
The SiriusDecisions Scope of Content Strategy and Operations Model
The SiriusDecisions Scope of Content Strategy and Operations defines the scope of today’s content strategy and operations function and what separates basic content practices from advanced ones.
Digital Marketing Transformation: Charting a Digital Roadmap
Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.
Content Strategy Pathway
Enhance your capabilities to build a best-in-class, audience-centric content strategy.
The SiriusDecisions Content Strategy Turbine
Leverage the SiriusDecisions Content Strategy Turbine, a repeatable, scalable approach for developing an audience-centric content strategy.
Planning Assumptions for 2019: Content Strategy and Operations Webcast Replay
In this replay, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2019.
SiriusFoundations: Content Strategy and Operations Webcast Replay
View our foundational session on content strategy and operations for an overview of core SiriusDecisions concepts, frameworks and terminology.
The SiriusDecisions Content Model
Familiarize yourself with the SiriusDecisions Content Model and the key activities and deliverables required to effectively manage, measure and optimize your b-to-b content ecosystem.
Cat Videos, Chocolate Chip Cookies and Content Strategy
Advanced technology capabilities and higher b-to-b consumer expectations have led to more complex content strategy requirements. Different content strategy approaches are needed for content...