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The SiriusDecisions Content Factory Framework

July 24, 2018

Content strategy and operations leaders orchestrate and build audience-centric, high-quality and scalable content assets that support marketing strategy, programs and tactics. The SiriusDecisions Content Factory Framework aids in their efforts by providing a construct for assessing content factory operations, identifying gaps and weaknesses, and leveraging strengths.

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Content Strategy and Operations Planning Assumptions Guide 2019
Content Strategy and Operations Planning Assumptions Guide 2019

In this guide, we recommend four actions that CMOs, content leaders and marketing teams should complete to ...

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The SiriusDecisions Scope of Content Strategy and Operations Model
The SiriusDecisions Scope of Content Strategy and Operations Model

The SiriusDecisions Scope of Content Strategy and Operations defines the scope of today’s content strategy ...