Resources for the Content Strategy and Operations Leader
SiriusDecisions helps content leaders transform their content ecosystems from constant challenges into competitive differentiators. By working with our analysts and leveraging our research, clients can more effectively manage and measure content process and performance, and adapt content for multi-audience, multichannel, and multilingual needs. Explore content for this role below.
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4:34Watch VideoHealthcare Spotlight: Kathleen Pierce, Director Global Commercial Engagement at Illumina
Kathleen Pierce discusses how she lead a global team to consolidate content, improve content findability, create personalized experiences for sales and invest in technology.
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NetApp Reduces Content Spend by 50% by Establishing Content Strategy Model
Discover the models and governance NetApp put in place to solve their high content expense, low impact and poor usage challenges.
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Content Strategy and Operations Planning Assumptions Guide 2019
In this guide, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2019.
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53% of b-to-b companies indicate they will make a greater or significantly greater investment in content marketing software than last year.
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The SiriusDecisions Scope of Content Strategy and Operations Model
The SiriusDecisions Scope of Content Strategy and Operations defines the scope of today’s content strategy and operations function and what separates basic content practices from advanced ones.
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Only four percent of b-to-b organizations have mapped their content to their audiences and only two percent to journey stages.
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Learn MoreContent Consistency Culprits and Their Content Capers
Content from marketing and other functions is being produced, published, updated and reused at breakneck speed. It’s no wonder that organizations struggle to maintain the integrity of details – be...
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Digital Marketing Transformation: Charting a Digital Roadmap
Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.
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Learn MoreContent Strategy Pathway
Enhance your capabilities to build a best-in-class, audience-centric content strategy.
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The SiriusDecisions Content Strategy Turbine
Leverage the SiriusDecisions Content Strategy Turbine, a repeatable, scalable approach for developing an audience-centric content strategy.
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Learn MorePlanning Assumptions for 2019: Content Strategy and Operations Webcast Replay
In this replay, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2019.
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Learn MoreWinning The B-to-B Dating Game
While I spend my days working with SiriusDecisions clients on all things digital marketing, my teenage daughter spends perhaps too much of hers sharing pictures and videos and seemingly every...
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Learn MoreSiriusDecisions Command Center Walkthrough
Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.
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Learn MoreSiriusFoundations: Content Strategy and Operations Webcast Replay
View our foundational session on content strategy and operations for an overview of core SiriusDecisions concepts, frameworks and terminology.
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Learn MoreThree Concepts for Data-Driven Adaptive Content Delivery
B-to-b marketers need to drive meaningful interactions at each stage of the buyer’s journey through a mix of tactics tailored to the individual buyer, at scale. A data-driven approach to content,...
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Only 11% of b-to-b companies report that the majority of their content (81 -100%) they've produced in the last 12 months met expectations.
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The SiriusDecisions Content Model
Familiarize yourself with the SiriusDecisions Content Model and the key activities and deliverables required to effectively manage, measure and optimize your b-to-b content ecosystem.
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Learn MoreCat Videos, Chocolate Chip Cookies and Content Strategy
Advanced technology capabilities and higher b-to-b consumer expectations have led to more complex content strategy requirements. Different content strategy approaches are needed for content...
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Learn MoreThe Role of Content in B-to-B Digital Transformation
Find out whether your content infrastructure can adequately support your digital initiatives.
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Learn MoreSolving the Content ROI Conundrum Webcast Replay
Optimize and improve the effectiveness of your content by first understanding what is and isn't working.
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Learn MoreWhat is Content ROI?
Gain insight into the health of your b-to-b content.
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Learn MorePlanning Assumptions for 2018: Content Strategy and Operations Webcast Replay
Learn how to realign and refocus your content ecosystem for the coming year.
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Learn MoreContent and the Revenue Connection
Find out whether your content is created with the right purpose in mind.
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