Resources for the Content Strategy and Operations Leader

SiriusDecisions helps content leaders transform their content ecosystems from constant challenges into competitive differentiators. By working with our analysts and leveraging our research, clients can more effectively manage and measure content process and performance, and adapt content for multi-audience, multichannel, and multilingual needs. Explore content for this role below.

  • NetApp Reduces Content Spend by 50% by Establishing Content Strategy Model

    NetApp Reduces Content Spend by 50% by Establishing Content Strategy Model

    Discover the models and governance NetApp put in place to solve their high content expense, low impact and poor usage challenges.

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  • Content Strategy and Operations Planning Assumptions Guide 2019

    Content Strategy and Operations Planning Assumptions Guide 2019

    In this guide, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2019.

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  • The SiriusDecisions Scope of Content Strategy and Operations Model

    The SiriusDecisions Scope of Content Strategy and Operations Model

    The SiriusDecisions Scope of Content Strategy and Operations defines the scope of today’s content strategy and operations function and what separates basic content practices from advanced ones.

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  • 53% of b-to-b companies indicate they will make a greater or significantly greater investment in content marketing software than last year.

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  • Content Consistency Culprits and Their Content Capers

    Content Consistency Culprits and Their Content Capers

    Content from marketing and other functions is being produced, published, updated and reused at breakneck speed. It’s no wonder that organizations struggle to maintain the integrity of details – be...

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  • Only four percent of b-to-b organizations have mapped their content to their audiences and only two percent to journey stages.

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  • Check out featured stories from our SiriusStars

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  • Digital Marketing Transformation: Charting a Digital Roadmap

    Digital Marketing Transformation: Charting a Digital Roadmap

    Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.

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  • Content Strategy Pathway

    Content Strategy Pathway

    Enhance your capabilities to build a best-in-class, audience-centric content strategy.

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  • The SiriusDecisions Content Strategy Turbine

    The SiriusDecisions Content Strategy Turbine

    Leverage the SiriusDecisions Content Strategy Turbine, a repeatable, scalable approach for developing an audience-centric content strategy.

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  • Winning The B-to-B Dating Game

    Winning The B-to-B Dating Game

    While I spend my days working with SiriusDecisions clients on all things digital marketing, my teenage daughter spends perhaps too much of hers sharing pictures and videos and seemingly every...

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  • SiriusDecisions Command Center Walkthrough

    SiriusDecisions Command Center Walkthrough

    Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.

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  • SiriusFoundations: Content Strategy and Operations Webcast Replay

    SiriusFoundations: Content Strategy and Operations Webcast Replay

    View our foundational session on content strategy and operations for an overview of core SiriusDecisions concepts, frameworks and terminology.

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  • Three Concepts for Data-Driven Adaptive Content Delivery

    Three Concepts for Data-Driven Adaptive Content Delivery

    B-to-b marketers need to drive meaningful interactions at each stage of the buyer’s journey through a mix of tactics tailored to the individual buyer, at scale. A data-driven approach to content,...

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  • The SiriusDecisions Content Model

    The SiriusDecisions Content Model

    Familiarize yourself with the SiriusDecisions Content Model and the key activities and deliverables required to effectively manage, measure and optimize your b-to-b content ecosystem.

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  • Introducing the Content Strategy Turbine Webcast Replay

    Introducing the Content Strategy Turbine Webcast Replay

    Leverage the SiriusDecisions Content Strategy Turbine Model, a repeatable, scalable approach for developing an audience-centric content strategy that better supports business objectives.

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  • Only 11% of b-to-b companies report that the majority of their content (81 -100%) they've produced in the last 12 months met expectations.

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  • Cat Videos, Chocolate Chip Cookies and Content Strategy

    Cat Videos, Chocolate Chip Cookies and Content Strategy

    Advanced technology capabilities and higher b-to-b consumer expectations have led to more complex content strategy requirements. Different content strategy approaches are needed for content...

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  • Calculating the True Cost of Content Webcast Replay

    Calculating the True Cost of Content Webcast Replay

    Learn about our methodology for analyzing content spend for improved visibility into total content creation investment.

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  • The Role of Content in B-to-B Digital Transformation

    The Role of Content in B-to-B Digital Transformation

    Find out whether your content infrastructure can adequately support your digital initiatives.

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  • Solving the Content ROI Conundrum Webcast Replay

    Solving the Content ROI Conundrum Webcast Replay

    Optimize and improve the effectiveness of your content by first understanding what is and isn't working.

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  • What is Content ROI?

    What is Content ROI?

    Gain insight into the health of your b-to-b content.

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  • Planning Assumptions for 2018: Content Strategy and Operations Webcast Replay

    Planning Assumptions for 2018: Content Strategy and Operations Webcast Replay

    Learn how to realign and refocus your content ecosystem for the coming year.

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  • Content and the Revenue Connection

    Content and the Revenue Connection

    Find out whether your content is created with the right purpose in mind.

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