Resources for the Content Strategy and Operations Leader

SiriusDecisions helps content leaders transform their content ecosystems from constant challenges into competitive differentiators. By working with our analysts and leveraging our research, clients can more effectively manage and measure content process and performance, and adapt content for multi-audience, multichannel, and multilingual needs. Explore content for this role below.

Why a Team Handshake Is Better than a Handoff When It Comes to Content Strategy

Handshakes – not handoffs! In her latest blog post, analyst Barbara Winters shares how her Summit session with Phyllis Davidson, “From Handoffs to Handshakes: How to Work Together to Build...

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Content Strategy and Operations: Planning Guide 2020

In this guide, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2020.

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Content Strategy and Operations: The Keys to High Performance

In this e-book, we discuss how effective content operations fuels audience-centricity – a must for establishing the competitive value of content in b-to-b marketing.

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53% of b-to-b companies indicate they will make a greater or significantly greater investment in content marketing software than last year.
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Healthcare Spotlight: Top 10 Priorities for Accelerating Sales With Improved Content

Without a robust content model and center of excellence, b-to-b healthcare organizations waste significant funds on content creation and management, letting up to 70 percent of content go unused.

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Only four percent of b-to-b organizations have mapped their content to their audiences and only two percent to journey stages.
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Check out featured stories from our SiriusStars
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Healthcare Spotlight: Kathleen Pierce, Director Global Commercial Engagement at Illumina

Kathleen Pierce discusses how she lead a global team to consolidate content, improve content findability, create personalized experiences for sales and invest in technology.

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Content Strategy and Operations: Planning 2020 Webcast Replay

In this webcast replay, we outline four planning assumptions that CMOs, content leaders and marketing teams should consider in their 2020 planning.

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NetApp Reduces Content Spend by 50% by Establishing Content Strategy Model

Discover the models and governance NetApp put in place to solve their high content expense, low impact and poor usage challenges.

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High Performance: Content Strategy and Operations

You'll walk away with data and tips on how to invest in people, programs and technology, what skills your team needs, and what strategies and actions set apart teams and leaders who deliver more.

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The SiriusDecisions Scope of Content Strategy and Operations Model

The SiriusDecisions Scope of Content Strategy and Operations defines the scope of today’s content strategy and operations function and what separates basic content practices from advanced ones.

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Digital Marketing Transformation: Charting a Digital Roadmap

Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.

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Content Strategy Pathway

Enhance your capabilities to build a best-in-class, audience-centric content strategy.

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The SiriusDecisions Content Strategy Turbine

Leverage the SiriusDecisions Content Strategy Turbine, a repeatable, scalable approach for developing an audience-centric content strategy.

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Planning Assumptions for 2019: Content Strategy and Operations Webcast Replay

In this replay, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2019.

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Only 11% of b-to-b companies report that the majority of their content (81 -100%) they've produced in the last 12 months met expectations.
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SiriusFoundations: Content Strategy and Operations Webcast Replay

View our foundational session on content strategy and operations for an overview of core SiriusDecisions concepts, frameworks and terminology.

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The SiriusDecisions Content Model

Familiarize yourself with the SiriusDecisions Content Model and the key activities and deliverables required to effectively manage, measure and optimize your b-to-b content ecosystem.

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Cat Videos, Chocolate Chip Cookies and Content Strategy

Advanced technology capabilities and higher b-to-b consumer expectations have led to more complex content strategy requirements. Different content strategy approaches are needed for content...

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Resources for the Content Strategy and Operations Leader

Why a Team Handshake Is Better than a Handoff When It Comes to Content Strategy

Handshakes – not handoffs! In her latest blog post, analyst Barbara Winters shares how her Summit session with Phyllis Davidson, “From Handoffs to Handshakes: How to Work Together to Build...

Content Strategy and Operations: Planning Guide 2020

In this guide, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2020.

Content Strategy and Operations: The Keys to High Performance

In this e-book, we discuss how effective content operations fuels audience-centricity – a must for establishing the competitive value of content in b-to-b marketing.

Healthcare Spotlight: Top 10 Priorities for Accelerating Sales With Improved Content

Without a robust content model and center of excellence, b-to-b healthcare organizations waste significant funds on content creation and management, letting up to 70 percent of content go unused.

Healthcare Spotlight: Kathleen Pierce, Director Global Commercial Engagement at Illumina

Kathleen Pierce discusses how she lead a global team to consolidate content, improve content findability, create personalized experiences for sales and invest in technology.

Content Strategy and Operations: Planning 2020 Webcast Replay

In this webcast replay, we outline four planning assumptions that CMOs, content leaders and marketing teams should consider in their 2020 planning.

NetApp Reduces Content Spend by 50% by Establishing Content Strategy Model

Discover the models and governance NetApp put in place to solve their high content expense, low impact and poor usage challenges.

High Performance: Content Strategy and Operations

You'll walk away with data and tips on how to invest in people, programs and technology, what skills your team needs, and what strategies and actions set apart teams and leaders who deliver more.

The SiriusDecisions Scope of Content Strategy and Operations Model

The SiriusDecisions Scope of Content Strategy and Operations defines the scope of today’s content strategy and operations function and what separates basic content practices from advanced ones.

Digital Marketing Transformation: Charting a Digital Roadmap

Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.

Content Strategy Pathway

Enhance your capabilities to build a best-in-class, audience-centric content strategy.

The SiriusDecisions Content Strategy Turbine

Leverage the SiriusDecisions Content Strategy Turbine, a repeatable, scalable approach for developing an audience-centric content strategy.

Planning Assumptions for 2019: Content Strategy and Operations Webcast Replay

In this replay, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2019.

SiriusFoundations: Content Strategy and Operations Webcast Replay

View our foundational session on content strategy and operations for an overview of core SiriusDecisions concepts, frameworks and terminology.

The SiriusDecisions Content Model

Familiarize yourself with the SiriusDecisions Content Model and the key activities and deliverables required to effectively manage, measure and optimize your b-to-b content ecosystem.

Cat Videos, Chocolate Chip Cookies and Content Strategy

Advanced technology capabilities and higher b-to-b consumer expectations have led to more complex content strategy requirements. Different content strategy approaches are needed for content...