Resources for the Content Strategy and Operations Leader

SiriusDecisions helps content leaders transform their content ecosystems from constant challenges into competitive differentiators. By working with our analysts and leveraging our research, clients can more effectively manage and measure content process and performance, and adapt content for multi-audience, multichannel, and multilingual needs. Explore content for this role below.

  • Digital Marketing Transformation: Charting a Digital Roadmap

    Digital Marketing Transformation: Charting a Digital Roadmap

    Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.

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  • Content Strategy Pathway

    Content Strategy Pathway

    Enhance your capabilities to build a best-in-class, audience-centric content strategy.

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  • SiriusDecisions Command Center Walkthrough

    SiriusDecisions Command Center Walkthrough

    Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.

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  • 53% of b-to-b companies indicate they will make a greater or significantly greater investment in content marketing software than last year.

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  • Cross-Functional Content Lifecycle Workshop Overview

    Cross-Functional Content Lifecycle Workshop Overview

    Learn about our one-day workshop that helps organizations effectively manage, measure and optimize their b-to-b content ecosystem by developing a a cross-functional content lifecycle process.

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  • Only four percent of b-to-b organizations have mapped their content to their audiences and only two percent to journey stages.

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  • SiriusFoundations: Content Strategy and Operations Webcast Replay

    SiriusFoundations: Content Strategy and Operations Webcast Replay

    View our foundational session on content strategy and operations for an overview of core SiriusDecisions concepts, frameworks and terminology.

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  • The SiriusDecisions Content Model

    The SiriusDecisions Content Model

    Familiarize yourself with the SiriusDecisions Content Model and the key activities and deliverables required to effectively manage, measure and optimize your b-to-b content ecosystem.

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  • Introducing the Content Strategy Turbine Webcast Replay

    Introducing the Content Strategy Turbine Webcast Replay

    Leverage the SiriusDecisions Content Strategy Turbine Model, a repeatable, scalable approach for developing an audience-centric content strategy that better supports business objectives.

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  • Illumina Streamlines Content Operations to Improve Sales Productivity

    Illumina Streamlines Content Operations to Improve Sales Productivity

    Learn about Illumina's journey to content management optimization, including how it utilized the SiriusDecisions Content Inventory Framework.

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  • Calculating the True Cost of Content Webcast Replay

    Calculating the True Cost of Content Webcast Replay

    Learn about our methodology for analyzing content spend for improved visibility into total content creation investment.

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  • The Role of Content in B-to-B Digital Transformation

    The Role of Content in B-to-B Digital Transformation

    Find out whether your content infrastructure can adequately support your digital initiatives.

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  • Content Strategy and Operations Planning Assumptions Guide

    Content Strategy and Operations Planning Assumptions Guide

    Jumpstart annual planning and goal setting for your content marketing efforts with our Content Strategy and Operations Planning Assumptions guide.

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  • What is Content ROI?

    What is Content ROI?

    Gain insight into the health of your b-to-b content.

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  • Content Strategy & Operations: Planning Assumptions for 2017 Webcast Replay

    Content Strategy & Operations: Planning Assumptions for 2017 Webcast Replay

    Discover the latest trends in content strategy and operations to support your annual-planning and goal-setting efforts.

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  • Only 11% of b-to-b companies report that the majority of their content (81 -100%) they've produced in the last 12 months met expectations.

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  • Solving the Content ROI Conundrum Webcast Replay

    Solving the Content ROI Conundrum Webcast Replay

    Optimize and improve the effectiveness of your content by first understanding what is and isn't working.

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  • Content and the Revenue Connection

    Content and the Revenue Connection

    Find out whether your content is created with the right purpose in mind.

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  • Content Strategy and Operations Programs of the Year Webcast Replay

    Content Strategy and Operations Programs of the Year Webcast Replay

    Hear stories of our 2016 Content Strategy and Operations Program of the Year Award winners on what made their approaches to content successful.

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  • Sales Content: What Winners Do Differently Webcast Replay

    Sales Content: What Winners Do Differently Webcast Replay

    Gain clarity on the two core content types modern sellers require, as well as highlights from our 2016 Sales Talent Survey and 2016 Sales Content Survey to enable your sellers for success.

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  • What Works: Emerging B-to-B Communications and Content Technologies Webcast Replay

    What Works: Emerging B-to-B Communications and Content Technologies Webcast Replay

    Strategically navigate the disruption occurring in communications and content technology.

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  • What Works: B-to-B Content Strategy Webcast Replay

    What Works: B-to-B Content Strategy Webcast Replay

    Gain insight into the current state of content strategy and operations, and learn about a proprietary methodology for building an audience-centric content strategy.

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  • Three Things Outperforming Content Strategists Do Differently

    Three Things Outperforming Content Strategists Do Differently

    Transform your content strategy.

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