Read about the work SDL did to redesign their offering to make it simpler and more responsive to customer needs.
Learn more about the SiriusDecisions Product Marketing and Management (PMM) Model.
Read about the work SDL did to redesign their offering to make it simpler and more responsive to customer needs.
Learn more about the SiriusDecisions Product Marketing and Management (PMM) Model.
Learn how Arrow Electronics realized substantial growth through programs leveraging a series of dashboards to enable the identification of prospects with the highest propensity to buy.
Discover how Red Hat built a sales messaging program to enable sales to engage with higher-level audiences and discover new opportunities.
Discover how Informatica took a more structured approach to the customer advocacy process to increase the number of success stories and use of assets.
Learn how National Instruments organized the sales operations function to boost sales productivity, improve global forecast accuracy and more.
Explore how CA Technologies was able to roll out effective training to their marketing team focused on critical skill areas that was applicable to business objectives and job roles.
Explore Blackbaud's journey to improve sales rep productivity and fill personnel and bandwidth gaps with the help of SiriusDecisions.
Hear how by working with SiriusDecisions, GE Healthcare was able to implement a stronger lead management and scoring process.
Discover the work PerkinElmer did to overhaul the entire marketing organization to help improve productivity, better employee engagement and reduce turnover.
Learn about the story of NGA Human Resources (now Zellis) of how they redesigned their sales compensation plan to better maintain and attract top sales talent.
Understand how Readsoft gained buyer insights and aligned around their audience to improve performance of new content focused on buyer need.
Discover how Global Knowledge adopts the SiriusDecisions Product Marketing and Management Model to drive better decisionmaking and increase customer focus.
Read how Commscope was able to show the impact marketing was delivering to the business and turn the marketing function into a strategic contributor.
See how Calero overcame messaging, brand and organizational challenges they faced after a merger and transformed their marketing function to support rapid growth.
Read about how Imprivata's exceptional work implementing the Demand Unit Waterfall helped them win a Program of the Year Award.
Discover SessionM's journey to triple digit growth by adopting the right sales organizational structure.
Discover the models and governance NetApp put in place to solve their high content expense, low impact and poor usage challenges.
Learn how VMware was able to deliver a flexible and differentiated approach to partner demand creation and the positive impact that resulted.
Learn about SAPs journey to define a continuous customer engagement journey and drive a digital marketing transformation with critical partners.
Learn about the rebrand work Axway did to modernize the company's brand promise, which no longer reflected the company.
Discover the work that Workfront accomplished to win a Program of the Year Award in the area of ABM Strategy, Goals and Alignment.