Read about the work SDL did to redesign their offering to make it simpler and more responsive to customer needs.
Learn more about the SiriusDecisions Product Marketing and Management (PMM) Model.
Most Recent Flipbooks
Arrow Electronics Realized Substantial Growth Through Programs To Segment Data
Learn how Arrow Electronics realized substantial growth through programs leveraging a series of dashboards to enable the identification of prospects with the highest propensity to buy.
Red Hat Improves Buyer Engagement with Development of New Messaging
Discover how Red Hat built a sales messaging program to enable sales to engage with higher-level audiences and discover new opportunities.
Informatica Increases Use of Assets in Work to Streamline the Customer Advocacy Process
Discover how Informatica took a more structured approach to the customer advocacy process to increase the number of success stories and use of assets.
National Instruments Realizes Global Revenue Growth Through Functional Organization
Learn how National Instruments organized the sales operations function to boost sales productivity, improve global forecast accuracy and more.
CA Technologies Upskills Team in Digital, Demand and Go-to-Market Skills
Explore how CA Technologies was able to roll out effective training to their marketing team focused on critical skill areas that was applicable to business objectives and job roles.
Blackbaud Works Together with SiriusDecisions and Sees YoY Increase in Sales Rep Productivity
Explore Blackbaud's journey to improve sales rep productivity and fill personnel and bandwidth gaps with the help of SiriusDecisions.
GE Healthcare Increases Qualified Leads by Implementing Stronger Lead Management and Scoring Process
Hear how by working with SiriusDecisions, GE Healthcare was able to implement a stronger lead management and scoring process.
PerkinElmer Applies the Eight Cs of Effective Organizational Design Model to Improve Productivity and Employee Engagement
Discover the work PerkinElmer did to overhaul the entire marketing organization to help improve productivity, better employee engagement and reduce turnover.
Zellis Adopts New Sales Compensation Plan and Enables Better Reward of Sales Behavior
Learn about the story of NGA Human Resources (now Zellis) of how they redesigned their sales compensation plan to better maintain and attract top sales talent.
Readsoft Sees 30% Increase in Field Marketing Content Adoption From Buyer Persona Alignment
Understand how Readsoft gained buyer insights and aligned around their audience to improve performance of new content focused on buyer need.
Global Knowledge Puts More Discipline Around Go-To-Market Process, Resulting in Faster Time to Sale
Discover how Global Knowledge adopts the SiriusDecisions Product Marketing and Management Model to drive better decisionmaking and increase customer focus.
Commscope Establishes Measurement Process to Turn Marketing Function into Strategic Contributor
Read how Commscope was able to show the impact marketing was delivering to the business and turn the marketing function into a strategic contributor.
Calero Transforms Its Marketing Function and Sees 300% Increase in Marketing-Sourced Revenue
See how Calero overcame messaging, brand and organizational challenges they faced after a merger and transformed their marketing function to support rapid growth.
Imprivata Implements the Demand Unit Waterfall to Gain Visibility into Opportunity Stage Movement and Velocity
Read about how Imprivata's exceptional work implementing the Demand Unit Waterfall helped them win a Program of the Year Award.
SessionM Triples Monthly Pipeline Value by Designing a High-Performing Sales Organization
Discover SessionM's journey to triple digit growth by adopting the right sales organizational structure.
NetApp Reduces Content Spend by 50% by Establishing Content Strategy Model
Discover the models and governance NetApp put in place to solve their high content expense, low impact and poor usage challenges.
VMware Realizes $29.3MM in Marketing-Generated Pipeline by Leveraging the Fast-Tracking Demand Creation Framework
Learn how VMware was able to deliver a flexible and differentiated approach to partner demand creation and the positive impact that resulted.
SAP Implements the Customer Lifecycle Framework to Become Customer-Centric
Learn about SAPs journey to define a continuous customer engagement journey and drive a digital marketing transformation with critical partners.
Axway Increases Employee Engagement and Amplifies Corporate Marketing and Communications
Learn about the rebrand work Axway did to modernize the company's brand promise, which no longer reflected the company.
Workfront Establishes ABM to Generate $300K in New Pipeline