Readsoft Sees 30% Increase in Field Marketing Content Adoption From Buyer Persona Alignment

August 29, 2018

Understand how Readsoft gained buyer insights and aligned around their audience to improve performance of new content focused on buyer need. 

Learn more about the SiriusDecisions Buyer Persona Framework.

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Zellis Adopts New Sales Compensation Plan and Enables Better Reward of Sales Behavior
Zellis Adopts New Sales Compensation Plan and Enables Better Reward of Sales Behavior

Learn about the story of NGA Human Resources (now Zellis) of how they redesigned their sales compensation p...

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Global Knowledge Puts More Discipline Around Go-To-Market Process, Resulting in Faster Time to Sale
Global Knowledge Puts More Discipline Around Go-To-Market Process, Resulting in Faster Time to Sale

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