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Readsoft Sees 30% Increase in Field Marketing Content Adoption From Buyer Persona Alignment
Readsoft Sees 30% Increase in Field Marketing Content Adoption From Buyer Persona Alignment

Understand how Readsoft gained buyer insights and aligned around their audience to improve performance of n...

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Commscope Establishes Measurement Process to Turn Marketing Function into Strategic Contributor
Commscope Establishes Measurement Process to Turn Marketing Function into Strategic Contributor

Read how Commscope was able to show the impact marketing was delivering to the business and turn the market...