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Commscope Establishes Measurement Process to Turn Marketing Function into Strategic Contributor
Commscope Establishes Measurement Process to Turn Marketing Function into Strategic Contributor

Read how Commscope was able to show the impact marketing was delivering to the business and turn the market...

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Imprivata Implements the Demand Unit Waterfall to Gain Visibility into Opportunity Stage Movement and Velocity
Imprivata Implements the Demand Unit Waterfall to Gain Visibility into Opportunity Stage Movement and Velocity

Read about how Imprivata's exceptional work implementing the Demand Unit Waterfall helped them win a Progra...