Collaborating with partners to build business plans should be a process that defines mutually beneficial strategies that drive action, accountability and revenue growth. In reality, planning is often nothing more than a low-value, form-filling exercise. Suppliers and partners miss a valuable chance to improve growth when they don’t plan together in an effective way.
The following topics are covered in this replay:
Gain an understanding of the tangible benefits of effective joint business planning, along with the causes of partners and channel account managers pushing back on getting them done
Learn how to operationalize a standardized joint business planning process that helps organizations formulate win-win plans and ensure that they are effectively executed
Understand the role channel marketing should play in driving and executing joint business planning with key partners
Gain insights into the benefits organizations derive from aligning channel partner marketing plans and funding with the joint business planning process
Learn how the insights derived from joint business planning are helping product teams make better decisions and driving increased sales and profitability throughout the supply chain
Gain an understanding of the contributions required from the product team to help the channel organization develop joint business plans that are in line with the overall company strategy
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