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The SiriusDecisions Partner Program Design Model

July 24, 2018

Channel marketing leaders design a best-in-class channel partner program and optimize existing programs to maximize program investment and profitability by partner tier. The SiriusDecisions Partner Program Design Model supports these efforts by providing a systematic, multi-phase approach that shows how multiple functions across the organization are involved in driving channel partner program design and development.

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Channel Marketing Planning Assumptions Guide 2019
Channel Marketing Planning Assumptions Guide 2019

In this guide, we describe five planning assumptions that channel marketing leaders should incorporate into...

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Fast-Tracking Demand Creation: Driving Better Engagement and Marketing Performance with Channel Partners Webcast Replay
Fast-Tracking Demand Creation: Driving Better Engagement and Marketing Performance with Channel Partners Webcast Replay

Discover best practices for maximising channel marketing investments that make an impact and drive contribu...