Channel marketing leaders design a best-in-class channel partner program and optimize existing programs to maximize program investment and profitability by partner tier. The SiriusDecisions Partner Program Design Model supports these efforts by providing a systematic, multi-phase approach that shows how multiple functions across the organization are involved in driving channel partner program design and development.
You'll walk away with data and tips on how to invest in people, programs and technology, what skills your t...
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In this guide, we describe five planning assumptions that channel marketing leaders should incorporate into their planning for 2020.
In this e-book, you will gain key insights into how high-performing channel marketing leaders are resourcing their channel marketing organization and planning and executing programs.
In a rapidly changing channel space, many suppliers have focused on three types of initiatives: restructuring their partner programs, generating increased demand for their products and solutions,...
Learn how VMware was able to deliver a flexible and differentiated approach to partner demand creation and the positive impact that resulted.
Qlik established an intuitive channel partner enablement program that could easily evolve with the company.
You'll walk away with data and tips on how to invest in people, programs and technology, what skills your team needs, and what strategies and actions set apart teams and leaders who deliver more.
Discover best practices for maximising channel marketing investments that make an impact and drive contribution to pipeline and revenue results.
The SiriusDecisions Fast-Tracking Demand Creation Framework offers a roadmap for a continuous process to drive partner engagement, improve partner performance and increase program ROI.
SiriusDecisions has launched the Channel Operating Model, showcasing the most up-to-date processes and activities to support partners and establish channel excellence. Learn more about this newly...
Explore the model that helps suppliers increase their speed to market and identify the key functional processes and activities required to support partners and establish channel excellence.
This replay will provide an understanding of the core and extended capabilities that technology can deliver to support channel marketing business priorities.
B-to-b organizations often struggle to establish partner programs that can support their channel strategy and growth objectives. Many partner programs have not been transformed or adapted to...
Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.
Learn how to up-level the skills of channel partners, promote a shared understanding of cross-functional processes, and establish a common nomenclature on key b-to-b concepts.
General Data Protection Regulation (GDPR) is literally around the corner and there are some b-to-b organizations that have yet to address how it will impact indirect partner personal data. Angela...
Maria Chien, Service Director, discusses what is top of mind with channel marketing leaders and the most popular areas of client focus we respond to with our insights and advice. Click here for reso