Fast-Tracking Demand Creation: Driving Better Engagement and Marketing Performance with Channel Partners Webcast Replay

April 4, 2019

A growing number of b-to-b organisations are attempting to shift greater demand creation responsibility to their channel partners, yet channel partners often lack marketing skills and look to suppliers to enable and guide them in perfecting demand creation efforts and producing leads.

In this webcast replay, you will learn a new approach for driving better engagement and marketing performance with channel partners, whilst also discovering best practices for maximising channel marketing investments that make an impact and drive contribution to pipeline and revenue results. 

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The SiriusDecisions Partner Program Design Model
The SiriusDecisions Partner Program Design Model

The SiriusDecisions Partner Program Design Model provides an approach that shows how multiple functions are...

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The SiriusDecisions Fast-Tracking Demand Creation Framework
The SiriusDecisions Fast-Tracking Demand Creation Framework

The SiriusDecisions Fast-Tracking Demand Creation Framework offers a roadmap for a continuous process to dr...

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