Best-in-class channel marketing and sales leaders build, manage and grow a successful indirect business. The SiriusDecisions Channel Operating Model supports this effort by enabling leaders to establish or assess, by function, the key processes and activities required.
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2018 Planning Guide for Sales, Marketing and Product Leaders
Set appropriate goals and jump-start your annual planning for 2018. Download the Planning Guide e-book to learn how to set appropriate growth goals and ensure you have the right resources in place.
Channel Marketing Planning Assumptions Guide
Discover the latest trends in channel marketing to help guide your annual planning and goal-setting efforts.
SiriusDecisions Command Center Walkthrough
Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.
Digital Marketing Transformation: Charting a Digital Roadmap
Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.
Channel Partner Marketing Pathway
Learn how to up-level the skills of channel partners, promote a shared understanding of cross-functional processes, and establish a common nomenclature on key b-to-b concepts.
SiriusDecisions Client Story: Hyland, Creator of OnBase
Explore Hyland's journey toward growing and improving partner demand generation.
How to Help Partners Through the Digital Marketing Transformation
Guide partners in their journey toward digital transformation.
Top Priorities for the Channel Marketing Leader
Maria Chien, Service Director, discusses what is top of mind with channel marketing leaders and the most popular areas of client focus we respond to with our insights and advice. Click here for reso
Pipeline Acceleration in the Channel
Demonstrate the value of channel marketing.
Going Digital: How SAP Is Enabling Channel Partner Capabilities
Empower your partners in the increasingly complex digital marketing world.
2016 Channel Programs of the Year Webcast Replay
Hear our 2016 Channel Program of the Year Award winners describe the strategies that contributed to their successful channel programs.
What Keeps Channel Marketers Up at Night?
Put your mind at ease around these top areas of focus for channel marketing leaders.
Attract, Assess and Activate: Winning Strategies to Optimize Partner Sales Performance Webcast Replay
Optimize partner sales performance.
Who's Running this Program, Anyway? The Quest for a Chief Channel Executive
Build and define the role of chief channel executive in your organization.
Onboarding: Start Right to Maximize Partner Performance
Accelerate time to productivity for new channel partners.
Channel Partner Success: Creating a Winning Approach to Channel Partner Enablement and Training Webcast Replay
Boost partner enablement and onboarding to a best-in-class level.
Fast-Tracking Demand in B-to-B Channels Webcast Replay
Drive awareness with partners, and generate leads for and through them.
High Performance Channel Marketing Workshop Overview
Build or update your channel marketing function and programs to best-in-class capability.
EMEA Summit 2015 Programmes of the Year Winner: Alcatel-Lucent Enterprise
Get an inside look into Alcatel-Lucent Enterprise, a Summit EMEA 2016 Channel Marketing Program of the Year Award winner.
2015 Channel Programs of the Year Webcast Replay