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Channel Marketing: The Keys to High Performance

July 1, 2019

A high-performing discipline or team enables the revenue engine of a b-to-b organization to work more effectively and efficiently. Marketing, sales and product organizations must be highly functional when working independently but must also work together flawlessly to make the engine run faster and outperform the competition.

Channel marketing leaders face growing pressure to demonstrate results from investments, yet often lack insight into what high performance looks like. Furthermore, organizations are challenged to distinguish between what is done and the results produced when assessing channel marketing performance.

In this e-book, you will gain key insights into how high-performing channel marketing leaders are resourcing their channel marketing organization and planning and executing programs that set them apart from their peers.

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Channel Marketing: Planning Guide 2020
Channel Marketing: Planning Guide 2020

In this guide, we describe five planning assumptions that channel marketing leaders should incorporate into...

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Three Ways Data Can Make or Break Your 2019 Channel Strategy
Three Ways Data Can Make or Break Your 2019 Channel Strategy

In a rapidly changing channel space, many suppliers have focused on three types of initiatives: restructuri...