One thing that can be learned from the past and present of b-to-b is that the future is about working together. Channel marketing leaders are constantly challenged to align suppliers and partners and apply innovative techniques to deliver value and enhance the experience of partners as well as customers. In this guide, we describe five planning assumptions that channel marketing leaders should incorporate into their planning for 2020.
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Channel Marketing: The Keys to High Performance
In this e-book, you will gain key insights into how high-performing channel marketing leaders are resourcing their channel marketing organization and planning and executing programs.
Three Ways Data Can Make or Break Your 2019 Channel Strategy
In a rapidly changing channel space, many suppliers have focused on three types of initiatives: restructuring their partner programs, generating increased demand for their products and solutions,...
VMware Realizes $29.3MM in Marketing-Generated Pipeline by Leveraging the Fast-Tracking Demand Creation Framework
Learn how VMware was able to deliver a flexible and differentiated approach to partner demand creation and the positive impact that resulted.
Success Story: Qlik
Qlik established an intuitive channel partner enablement program that could easily evolve with the company.
High Performance: Channel Marketing Webcast Replay
You'll walk away with data and tips on how to invest in people, programs and technology, what skills your team needs, and what strategies and actions set apart teams and leaders who deliver more.
The SiriusDecisions Partner Program Design Model
The SiriusDecisions Partner Program Design Model provides an approach that shows how multiple functions are are involved in driving channel partner program design and development.
Fast-Tracking Demand Creation: Driving Better Engagement and Marketing Performance with Channel Partners Webcast Replay
Discover best practices for maximising channel marketing investments that make an impact and drive contribution to pipeline and revenue results.
The SiriusDecisions Fast-Tracking Demand Creation Framework
The SiriusDecisions Fast-Tracking Demand Creation Framework offers a roadmap for a continuous process to drive partner engagement, improve partner performance and increase program ROI.
Meet the SiriusDecisions Channel Operating Model!
SiriusDecisions has launched the Channel Operating Model, showcasing the most up-to-date processes and activities to support partners and establish channel excellence. Learn more about this newly...
The SiriusDecisions Channel Operating Model
Explore the model that helps suppliers increase their speed to market and identify the key functional processes and activities required to support partners and establish channel excellence.
Channel Marketing Infrastructure: A Capabilities-Driven View of the Stack That Drives Growth Webcast Content
This replay will provide an understanding of the core and extended capabilities that technology can deliver to support channel marketing business priorities.
Is It Time to Modernize Your Channel Partner Program?
B-to-b organizations often struggle to establish partner programs that can support their channel strategy and growth objectives. Many partner programs have not been transformed or adapted to...
Digital Marketing Transformation: Charting a Digital Roadmap
Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.
Channel Partner Marketing Pathway
Learn how to up-level the skills of channel partners, promote a shared understanding of cross-functional processes, and establish a common nomenclature on key b-to-b concepts.
Are Your Channel Partner Data Privacy Policies and Processes GDPR Compliant?
General Data Protection Regulation (GDPR) is literally around the corner and there are some b-to-b organizations that have yet to address how it will impact indirect partner personal data. Angela...
Top Priorities for the Channel Marketing Leader