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Channel Marketing Planning Assumptions Guide

August 30, 2016

Because of the inherent complexity of indirect channels, even channel marketing leaders who avoid guesswork and take a rigorous fact-based approach still encounter challenges in predicting which of many factors will have the most impact on the success of their organization’s business. In this guide, we outline five planning assumptions that can help channel marketing optimize investments, improve planning and reporting capabilities, and extend channel marketing program performance in 2017.

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