Resources for the Channel Marketing Leader

SiriusDecisions helps channel marketing leaders develop a strategic function, emphasizing cross-functional aligned planning, channel demand creation, partner enablement and engagement programs. We help organizations design and manage best-in-class partner programs, measure ROI and create a detailed roadmap that charts a course for the evolution of the function. Explore content for this role below.

Three Ways Data Can Make or Break Your 2019 Channel Strategy

In a rapidly changing channel space, many suppliers have focused on three types of initiatives: restructuring their partner programs, generating increased demand for their products and solutions,...

Learn More
VMware Realizes $29.3MM in Marketing-Generated Pipeline by Leveraging the Fast-Tracking Demand Creation Framework

Learn how VMware was able to deliver a flexible and differentiated approach to partner demand creation and the positive impact that resulted.

Read More
3:39

Success Story: Qlik

Qlik established an intuitive channel partner enablement program that could easily evolve with the company.

Watch Video
Channel Marketing Planning Assumptions Guide 2019

In this guide, we describe five planning assumptions that channel marketing leaders should incorporate into their planning for 2019.

Read More
Nearly 65% of respondents spend between 11-30% of their overall marketing budget on channel marketing.
Learn More
Check out featured stories from our SiriusStars
Learn More
The SiriusDecisions Partner Program Design Model

The SiriusDecisions Partner Program Design Model provides an approach that shows how multiple functions are are involved in driving channel partner program design and development.

Read More
The SiriusDecisions Fast-Tracking Demand Creation Framework

The SiriusDecisions Fast-Tracking Demand Creation Framework offers a roadmap for a continuous process to drive partner engagement, improve partner performance and increase program ROI.

Read More
Meet the SiriusDecisions Channel Operating Model!

SiriusDecisions has launched the Channel Operating Model, showcasing the most up-to-date processes and activities to support partners and establish channel excellence. Learn more about this newly...

Learn More
The SiriusDecisions Channel Operating Model

Explore the model that helps suppliers increase their speed to market and identify the key functional processes and activities required to support partners and establish channel excellence.

Read More
Channel Marketing Infrastructure: A Capabilities-Driven View of the Stack That Drives Growth Webcast Content

This replay will provide an understanding of the core and extended capabilities that technology can deliver to support channel marketing business priorities.

Learn More
Gearing Up to Refresh Your Partner Program

A partner program is a living, breathing organism that needs to keep evolving to stay competitive. SiriusDecisions has channel program best practices that can help you make your refreshed partner...

Learn More
×

Contact us today to learn more about our solutions

First Name

First Name

Last Name

Email Address

Title

Company

Business Phone

Country

Subject:

Message:

I consent to SiriusDecisions processing my data and sending me marketing communications*

Refer to our Privacy Policy

Thank you!

Error - something went wrong!
It’s Alive! Maintaining an Evergreen Channel Program

A partner program is a living, breathing organism that needs regular care and feeding to keep it compelling and relevant. SiriusDecisions has channel program best practices that can help your...

Learn More
SiriusDecisions Command Center Walkthrough

Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.

Learn More
Is It Time to Modernize Your Channel Partner Program?

B-to-b organizations often struggle to establish partner programs that can support their channel strategy and growth objectives. Many partner programs have not been transformed or adapted to...

Learn More
Digital Marketing Transformation: Charting a Digital Roadmap

Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.

Read More
Channel Partner Marketing Pathway

Learn how to up-level the skills of channel partners, promote a shared understanding of cross-functional processes, and establish a common nomenclature on key b-to-b concepts.

Learn More
Are Your Channel Partner Data Privacy Policies and Processes GDPR Compliant?

General Data Protection Regulation (GDPR) is literally around the corner and there are some b-to-b organizations that have yet to address how it will impact indirect partner personal data. Angela...

Learn More
How to Help Partners Through the Digital Marketing Transformation

Guide partners in their journey toward digital transformation.

Learn More
4:58

Top Priorities for the Channel Marketing Leader

Maria Chien, Service Director, discusses what is top of mind with channel marketing leaders and the most popular areas of client focus we respond to with our insights and advice. Click here for reso

Watch Video
Pipeline Acceleration in the Channel

Demonstrate the value of channel marketing.

Learn More
Going Digital: How SAP Is Enabling Channel Partner Capabilities

Empower your partners in the increasingly complex digital marketing world.

Learn More
Loading More...

Resources for the Channel Marketing Leader

Three Ways Data Can Make or Break Your 2019 Channel Strategy

In a rapidly changing channel space, many suppliers have focused on three types of initiatives: restructuring their partner programs, generating increased demand for their products and solutions,...

VMware Realizes $29.3MM in Marketing-Generated Pipeline by Leveraging the Fast-Tracking Demand Creation Framework

Learn how VMware was able to deliver a flexible and differentiated approach to partner demand creation and the positive impact that resulted.

Success Story: Qlik

Qlik established an intuitive channel partner enablement program that could easily evolve with the company.

Channel Marketing Planning Assumptions Guide 2019

In this guide, we describe five planning assumptions that channel marketing leaders should incorporate into their planning for 2019.

The SiriusDecisions Partner Program Design Model

The SiriusDecisions Partner Program Design Model provides an approach that shows how multiple functions are are involved in driving channel partner program design and development.

The SiriusDecisions Fast-Tracking Demand Creation Framework

The SiriusDecisions Fast-Tracking Demand Creation Framework offers a roadmap for a continuous process to drive partner engagement, improve partner performance and increase program ROI.

Meet the SiriusDecisions Channel Operating Model!

SiriusDecisions has launched the Channel Operating Model, showcasing the most up-to-date processes and activities to support partners and establish channel excellence. Learn more about this newly...

The SiriusDecisions Channel Operating Model

Explore the model that helps suppliers increase their speed to market and identify the key functional processes and activities required to support partners and establish channel excellence.

Channel Marketing Infrastructure: A Capabilities-Driven View of the Stack That Drives Growth Webcast Content

This replay will provide an understanding of the core and extended capabilities that technology can deliver to support channel marketing business priorities.

Gearing Up to Refresh Your Partner Program

A partner program is a living, breathing organism that needs to keep evolving to stay competitive. SiriusDecisions has channel program best practices that can help you make your refreshed partner...

It’s Alive! Maintaining an Evergreen Channel Program

A partner program is a living, breathing organism that needs regular care and feeding to keep it compelling and relevant. SiriusDecisions has channel program best practices that can help your...

SiriusDecisions Command Center Walkthrough

Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.

Is It Time to Modernize Your Channel Partner Program?

B-to-b organizations often struggle to establish partner programs that can support their channel strategy and growth objectives. Many partner programs have not been transformed or adapted to...

Digital Marketing Transformation: Charting a Digital Roadmap

Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.

Channel Partner Marketing Pathway

Learn how to up-level the skills of channel partners, promote a shared understanding of cross-functional processes, and establish a common nomenclature on key b-to-b concepts.

Are Your Channel Partner Data Privacy Policies and Processes GDPR Compliant?

General Data Protection Regulation (GDPR) is literally around the corner and there are some b-to-b organizations that have yet to address how it will impact indirect partner personal data. Angela...

How to Help Partners Through the Digital Marketing Transformation

Guide partners in their journey toward digital transformation.

Top Priorities for the Channel Marketing Leader

Maria Chien, Service Director, discusses what is top of mind with channel marketing leaders and the most popular areas of client focus we respond to with our insights and advice. Click here for reso

Pipeline Acceleration in the Channel

Demonstrate the value of channel marketing.

Going Digital: How SAP Is Enabling Channel Partner Capabilities

Empower your partners in the increasingly complex digital marketing world.