Resources for the Channel Marketing Leader

SiriusDecisions helps channel marketing leaders develop a strategic function, emphasizing cross-functional aligned planning, channel demand creation, partner enablement and engagement programs. We help organizations design and manage best-in-class partner programs, measure ROI and create a detailed roadmap that charts a course for the evolution of the function. Explore content for this role below.

  • VMware Realizes $29.3MM in Marketing-Generated Pipeline by Leveraging the Fast-Tracking Demand Creation Framework

    VMware Realizes $29.3MM in Marketing-Generated Pipeline by Leveraging the Fast-Tracking Demand Creation Framework

    Learn how VMware was able to deliver a flexible and differentiated approach to partner demand creation and the positive impact that resulted.

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  • Success Story: Qlik3:39

    Success Story: Qlik

    Qlik established an intuitive channel partner enablement program that could easily evolve with the company.

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  • Channel Marketing Planning Assumptions Guide 2019

    Channel Marketing Planning Assumptions Guide 2019

    In this guide, we describe five planning assumptions that channel marketing leaders should incorporate into their planning for 2019.

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  • The SiriusDecisions Partner Program Design Framework

    The SiriusDecisions Partner Program Design Framework

    The SiriusDecisions Partner Program Design Framework provides an approach that shows how multiple functions are are involved in driving channel partner program design and development.

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  • Nearly 65% of respondents spend between 11-30% of their overall marketing budget on channel marketing.

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  • Check out featured stories from our SiriusStars

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  • The SiriusDecisions Fast-Tracking Demand Creation Framework

    The SiriusDecisions Fast-Tracking Demand Creation Framework

    The SiriusDecisions Fast-Tracking Demand Creation Framework offers a roadmap for a continuous process to drive partner engagement, improve partner performance and increase program ROI.

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  • Meet the SiriusDecisions Channel Operating Model!

    Meet the SiriusDecisions Channel Operating Model!

    SiriusDecisions has launched the Channel Operating Model, showcasing the most up-to-date processes and activities to support partners and establish channel excellence. Learn more about this newly...

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  • The SiriusDecisions Channel Operating Model

    The SiriusDecisions Channel Operating Model

    Explore the model that helps suppliers increase their speed to market and identify the key functional processes and activities required to support partners and establish channel excellence.

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  • Channel Marketing Infrastructure: A Capabilities-Driven View of the Stack That Drives Growth Webcast Content

    Channel Marketing Infrastructure: A Capabilities-Driven View of the Stack That Drives Growth Webcast Content

    This replay will provide an understanding of the core and extended capabilities that technology can deliver to support channel marketing business priorities.

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  • Gearing Up to Refresh Your Partner Program

    Gearing Up to Refresh Your Partner Program

    A partner program is a living, breathing organism that needs to keep evolving to stay competitive. SiriusDecisions has channel program best practices that can help you make your refreshed partner...

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  • 2018 Planning Guide for Sales, Marketing and Product Leaders

    2018 Planning Guide for Sales, Marketing and Product Leaders

    Set appropriate goals and jump-start your annual planning for 2018. Download the Planning Guide e-book to learn how to set appropriate growth goals and ensure you have the right resources in place.

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  • It’s Alive! Maintaining an Evergreen Channel Program

    It’s Alive! Maintaining an Evergreen Channel Program

    A partner program is a living, breathing organism that needs regular care and feeding to keep it compelling and relevant. SiriusDecisions has channel program best practices that can help your...

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  • SiriusDecisions Command Center Walkthrough

    SiriusDecisions Command Center Walkthrough

    Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.

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  • Is It Time to Modernize Your Channel Partner Program?

    Is It Time to Modernize Your Channel Partner Program?

    B-to-b organizations often struggle to establish partner programs that can support their channel strategy and growth objectives. Many partner programs have not been transformed or adapted to...

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  • Digital Marketing Transformation: Charting a Digital Roadmap

    Digital Marketing Transformation: Charting a Digital Roadmap

    Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.

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  • Channel Partner Marketing Pathway

    Channel Partner Marketing Pathway

    Learn how to up-level the skills of channel partners, promote a shared understanding of cross-functional processes, and establish a common nomenclature on key b-to-b concepts.

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  • Are Your Channel Partner Data Privacy Policies and Processes GDPR Compliant?

    Are Your Channel Partner Data Privacy Policies and Processes GDPR Compliant?

    General Data Protection Regulation (GDPR) is literally around the corner and there are some b-to-b organizations that have yet to address how it will impact indirect partner personal data. Angela...

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  • How to Help Partners Through the Digital Marketing Transformation

    How to Help Partners Through the Digital Marketing Transformation

    Guide partners in their journey toward digital transformation.

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  • Top Priorities for the Channel Marketing Leader4:58

    Top Priorities for the Channel Marketing Leader

    Maria Chien, Service Director, discusses what is top of mind with channel marketing leaders and the most popular areas of client focus we respond to with our insights and advice. Click here for reso

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  • Pipeline Acceleration in the Channel

    Pipeline Acceleration in the Channel

    Demonstrate the value of channel marketing.

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  • Going Digital: How SAP Is Enabling Channel Partner Capabilities

    Going Digital: How SAP Is Enabling Channel Partner Capabilities

    Empower your partners in the increasingly complex digital marketing world.

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