Channel Marketing Leader

This role is responsible for setting channel marketing strategy and ensuring its execution for one or more partner types. Explore content for this role below.

  • Channel Program Model Assessment Overview

    Channel Program Model Assessment Overview

    Optimize and accelerate your channel strategy for the highest yield.

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  • Channel Partner Marketing Pathway

    Channel Partner Marketing Pathway

    Learn how to up-level the skills of channel partners, promote a shared understanding of cross-functional processes, and establish a common nomenclature on key b-to-b concepts.

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  • Top Track Picks for the Channel Marketing Leader

    Top Track Picks for the Channel Marketing Leader

    Personalize your Summit experience with hand-selected session picks from our analysts.

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  • The SiriusDecisions Channel Program Model

    The SiriusDecisions Channel Program Model

    Learn which resources and investments are necessary to fuel channel growth.

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  • Channel Marketing Planning Assumptions Guide

    Channel Marketing Planning Assumptions Guide

    Discover the latest trends in channel marketing to help guide your annual planning and goal-setting efforts.

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  • The SiriusDecisions Channel Program Model Webcast

    The SiriusDecisions Channel Program Model Webcast

    Align with sales to effectively engage and enlist partners.

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  • SiriusDecisions Client Story: Hyland, Creator of OnBase1:41

    SiriusDecisions Client Story: Hyland, Creator of OnBase

    Explore Hyland's journey toward growing and improving partner demand generation.

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  • How to Help Partners Through the Digital Marketing Transformation

    How to Help Partners Through the Digital Marketing Transformation

    Guide partners in their journey toward digital transformation.

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  • Pipeline Acceleration in the Channel

    Pipeline Acceleration in the Channel

    Demonstrate the value of channel marketing.

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  • Going Digital: How SAP Is Enabling Channel Partner Capabilities

    Going Digital: How SAP Is Enabling Channel Partner Capabilities

    Empower your partners in the increasingly complex digital marketing world.

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  • Channel Marketing Enablement Success Kit

    Channel Marketing Enablement Success Kit

    Foster productive channel relationships.

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  • 2016 Channel Programs of the Year Webcast Replay

    2016 Channel Programs of the Year Webcast Replay

    Hear our 2016 Channel Program of the Year Award winners describe the strategies that contributed to their successful channel programs.

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  • What Keeps Channel Marketers Up at Night?

    What Keeps Channel Marketers Up at Night?

    Put your mind at ease around these top areas of focus for channel marketing leaders.

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  • SiriusFoundations: Channel Marketing and Management Webcast Replay

    SiriusFoundations: Channel Marketing and Management Webcast Replay

    Discover the latest trends in channel marketing to support your annual-planning and goal-setting efforts.

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  • Attract, Assess and Activate: Winning Strategies to Optimize Partner Sales Performance Webcast Replay

    Attract, Assess and Activate: Winning Strategies to Optimize Partner Sales Performance Webcast Replay

    Optimize partner sales performance.

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  • Who's Running this Program, Anyway? The Quest for a Chief Channel Executive

    Who's Running this Program, Anyway? The Quest for a Chief Channel Executive

    Build and define the role of chief channel executive in your organization.

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  • Onboarding: Start Right to Maximize Partner Performance

    Onboarding: Start Right to Maximize Partner Performance

    Accelerate time to productivity for new channel partners.

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  • Channel Partner Success: Creating a Winning Approach to Channel Partner Enablement and Training Webcast Replay

    Channel Partner Success: Creating a Winning Approach to Channel Partner Enablement and Training Webcast Replay

    Boost partner enablement and onboarding to a best-in-class level.

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  • Top Priorities for Channel Marketing Strategies4:20

    Top Priorities for Channel Marketing Strategies

    Ensure you're focused on the right areas for channel marketing success.

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  • Fast-Tracking Demand in B-to-B Channels Webcast Replay

    Fast-Tracking Demand in B-to-B Channels Webcast Replay

    Drive awareness with partners, and generate leads for and through them.

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