Resources for the Channel Marketing Leader

SiriusDecisions helps channel marketing leaders develop a strategic function, emphasizing cross-functional aligned planning, channel demand creation, partner enablement and engagement programs. We help organizations design and manage best-in-class partner programs, measure ROI and create a detailed roadmap that charts a course for the evolution of the function. Explore content for this role below.

Channel Marketing: Planning Guide 2020

In this guide, we describe five planning assumptions that channel marketing leaders should incorporate into their planning for 2020.

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Channel Marketing: The Keys to High Performance

In this e-book, you will gain key insights into how high-performing channel marketing leaders are resourcing their channel marketing organization and planning and executing programs.

Read More
Three Ways Data Can Make or Break Your 2019 Channel Strategy

In a rapidly changing channel space, many suppliers have focused on three types of initiatives: restructuring their partner programs, generating increased demand for their products and solutions,...

Learn More
VMware Realizes $29.3MM in Marketing-Generated Pipeline by Leveraging the Fast-Tracking Demand Creation Framework

Learn how VMware was able to deliver a flexible and differentiated approach to partner demand creation and the positive impact that resulted.

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Nearly 65% of respondents spend between 11-30% of their overall marketing budget on channel marketing.
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Check out featured stories from our SiriusStars
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3:39

Success Story: Qlik

Qlik established an intuitive channel partner enablement program that could easily evolve with the company.

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High Performance: Channel Marketing Webcast Replay

You'll walk away with data and tips on how to invest in people, programs and technology, what skills your team needs, and what strategies and actions set apart teams and leaders who deliver more.

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The SiriusDecisions Partner Program Design Model

The SiriusDecisions Partner Program Design Model provides an approach that shows how multiple functions are are involved in driving channel partner program design and development.

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Fast-Tracking Demand Creation: Driving Better Engagement and Marketing Performance with Channel Partners Webcast Replay

Discover best practices for maximising channel marketing investments that make an impact and drive contribution to pipeline and revenue results.

Learn More
The SiriusDecisions Fast-Tracking Demand Creation Framework

The SiriusDecisions Fast-Tracking Demand Creation Framework offers a roadmap for a continuous process to drive partner engagement, improve partner performance and increase program ROI.

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Meet the SiriusDecisions Channel Operating Model!

SiriusDecisions has launched the Channel Operating Model, showcasing the most up-to-date processes and activities to support partners and establish channel excellence. Learn more about this newly...

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The SiriusDecisions Channel Operating Model

Explore the model that helps suppliers increase their speed to market and identify the key functional processes and activities required to support partners and establish channel excellence.

Read More
Channel Marketing Infrastructure: A Capabilities-Driven View of the Stack That Drives Growth Webcast Content

This replay will provide an understanding of the core and extended capabilities that technology can deliver to support channel marketing business priorities.

Learn More
SiriusDecisions Command Center Walkthrough

Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.

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Is It Time to Modernize Your Channel Partner Program?

B-to-b organizations often struggle to establish partner programs that can support their channel strategy and growth objectives. Many partner programs have not been transformed or adapted to...

Learn More
Digital Marketing Transformation: Charting a Digital Roadmap

Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.

Read More
Channel Partner Marketing Pathway

Learn how to up-level the skills of channel partners, promote a shared understanding of cross-functional processes, and establish a common nomenclature on key b-to-b concepts.

Learn More
Are Your Channel Partner Data Privacy Policies and Processes GDPR Compliant?

General Data Protection Regulation (GDPR) is literally around the corner and there are some b-to-b organizations that have yet to address how it will impact indirect partner personal data. Angela...

Learn More
4:58

Top Priorities for the Channel Marketing Leader

Maria Chien, Service Director, discusses what is top of mind with channel marketing leaders and the most popular areas of client focus we respond to with our insights and advice. Click here for reso

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Resources for the Channel Marketing Leader

Channel Marketing: Planning Guide 2020

In this guide, we describe five planning assumptions that channel marketing leaders should incorporate into their planning for 2020.

Channel Marketing: The Keys to High Performance

In this e-book, you will gain key insights into how high-performing channel marketing leaders are resourcing their channel marketing organization and planning and executing programs.

Three Ways Data Can Make or Break Your 2019 Channel Strategy

In a rapidly changing channel space, many suppliers have focused on three types of initiatives: restructuring their partner programs, generating increased demand for their products and solutions,...

VMware Realizes $29.3MM in Marketing-Generated Pipeline by Leveraging the Fast-Tracking Demand Creation Framework

Learn how VMware was able to deliver a flexible and differentiated approach to partner demand creation and the positive impact that resulted.

Success Story: Qlik

Qlik established an intuitive channel partner enablement program that could easily evolve with the company.

High Performance: Channel Marketing Webcast Replay

You'll walk away with data and tips on how to invest in people, programs and technology, what skills your team needs, and what strategies and actions set apart teams and leaders who deliver more.

The SiriusDecisions Partner Program Design Model

The SiriusDecisions Partner Program Design Model provides an approach that shows how multiple functions are are involved in driving channel partner program design and development.

Fast-Tracking Demand Creation: Driving Better Engagement and Marketing Performance with Channel Partners Webcast Replay

Discover best practices for maximising channel marketing investments that make an impact and drive contribution to pipeline and revenue results.

The SiriusDecisions Fast-Tracking Demand Creation Framework

The SiriusDecisions Fast-Tracking Demand Creation Framework offers a roadmap for a continuous process to drive partner engagement, improve partner performance and increase program ROI.

Meet the SiriusDecisions Channel Operating Model!

SiriusDecisions has launched the Channel Operating Model, showcasing the most up-to-date processes and activities to support partners and establish channel excellence. Learn more about this newly...

The SiriusDecisions Channel Operating Model

Explore the model that helps suppliers increase their speed to market and identify the key functional processes and activities required to support partners and establish channel excellence.

Channel Marketing Infrastructure: A Capabilities-Driven View of the Stack That Drives Growth Webcast Content

This replay will provide an understanding of the core and extended capabilities that technology can deliver to support channel marketing business priorities.

SiriusDecisions Command Center Walkthrough

Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.

Is It Time to Modernize Your Channel Partner Program?

B-to-b organizations often struggle to establish partner programs that can support their channel strategy and growth objectives. Many partner programs have not been transformed or adapted to...

Digital Marketing Transformation: Charting a Digital Roadmap

Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.

Channel Partner Marketing Pathway

Learn how to up-level the skills of channel partners, promote a shared understanding of cross-functional processes, and establish a common nomenclature on key b-to-b concepts.

Are Your Channel Partner Data Privacy Policies and Processes GDPR Compliant?

General Data Protection Regulation (GDPR) is literally around the corner and there are some b-to-b organizations that have yet to address how it will impact indirect partner personal data. Angela...

Top Priorities for the Channel Marketing Leader

Maria Chien, Service Director, discusses what is top of mind with channel marketing leaders and the most popular areas of client focus we respond to with our insights and advice. Click here for reso