Planning Assumptions for 2018: Brand and Communications Webcast Replay

September 26, 2017

B-to-b communications functions encompass many specialty roles, including branding, influencer relations, social media and corporate messaging. Each role must possess the skills, process structure and discipline to achieve its individual goals, but also must collaborate and coordinate their efforts.


In this replay, I outline six planning assumptions to help brand and communications leaders make informed decisions when creating their marketing plans for 2018.

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