B-to-b organizations often use a set of three interlocked initiatives – brand engagement, employee engagement and customer engagement – to reach their goals. However, in many organizations, the connections between these three areas are weak, which can cause the organization to veer off-course. In this e-book, we explain how to deliver an inspiring customer experience by identifying best practices for brand, employee and customer engagement initiatives. Using the Brand Experience Navigator, we also look at how to most effectively build strong connections between all of the elements, helping organizations to achieve their goals through the most efficient route.
Home » Resources for the Brand and Communications Leader » Building an Inspiring Brand Through Customer (And Employee) Experience
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