Download Now

First Name
Last Name
Business Phone
Job Title
Thank you!
Error - something went wrong!

Brand and Communications: The Keys to High Performance

July 8, 2019

A high-performing discipline or team enables the revenue engine of a b-to-b organization to work more effectively and efficiently. Marketing, sales and product organizations must be highly functional when working independently but must also work together flawlessly to make the engine run faster and outperform the competition.

Directly observing the contribution of brand and communications to business outcomes is a significant challenge for most b-to-b organizations. As a result, brand and communications leaders often struggle to justify resources. Brand leaders need practical methods for making brand value visible while showing how brand contributes to high performance.

In this e-book, you will gain insights into the characteristics of high-performing brands and what sets them apart from the rest. You will also receive guidelines for increasing brand visibility as well as best practices for brand measurement and tracking.

Previous Article
The "Yelp" Effect: What to Know about B2B Review Sites Webcast Replay
The "Yelp" Effect: What to Know about B2B Review Sites Webcast Replay

In this Webinar replay, we clarify the components of B2B review sites and provide context for where they ma...

Next Item
For Social Media, More Can Be Less
For Social Media, More Can Be Less

In marketing, we often behave as if we’re in an inelastic market when we think about audiences. We believe ...