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Brand and Communications: Planning Guide 2020

August 30, 2016

For brand and communications leaders who invest in new technologies and processes, a long period of underinvestment and underappreciation will end as the value of brand activities becomes newly visible and quantifiable. In this guide, we describe five planning assumptions that brand and communications leaders should incorporate into their planning for 2020.

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Brand and Communications: The Keys to High Performance
Brand and Communications: The Keys to High Performance

In this e-book, you will gain insights into the characteristics of high-performing brands and what sets the...